Online Advertising

by Make Your Mark|21 October 202031 December 2024|AI, Amazon Advertising, E-commerce, Google Ads, LinkedIn Advertising, Online Advertising, Pay-Per-Click, Video Content, YouTube Advertising

As the world becomes more digital, online advertising has become a major part of a company’s overall marketing strategy. Online advertising uses the internet to attract customers and prospects to your company/ brand and consists of several types of crucial...

A hand using a tablet for linkedin prospecting

Top 8 LinkedIn Navigator Tips to Maximize Prospecting

by Make Your Mark|01 October 202008 May 2024|LinkedIn Advertising, Online Advertising, Tools and Resources

The key to sales is building relationships. The best sales reps know how to locate their target audience and understand their needs and pain points. As the year from Hades, otherwise known as 2020, draws to a close, you may...

Google Remarketing Strategy: 7 Tips to Plan & Create Growth-Driven Campaigns

by Make Your Mark|16 March 202016 May 2025|E-commerce & Analytics, Google Ads, Inbound Marketing, Online Advertising, Online Marketing, Pay-Per-Click

As a business owner or marketing professional, it's important to employ a growth-designed Google marketing strategy. There are many channels you can use to grow your online traffic and conversions, including Google ad campaigns. Here's what you need to know...

Facebook Marketing Strategy: A Must Have

by Make Your Mark|01 March 202021 May 2025|Content Marketing, E-commerce & Analytics, Facebook Advertising, Facebook Marketing, Online Advertising, Online Marketing, Social Media Advertising, Social Media Marketing

For any business looking to target their audience and connect with customers more effectively, social media is an essential place to start. Particularly for online businesses, Facebook can be a powerful tool if used correctly. But when it comes to...

Marketing Trends to Watch in 2020

by Make Your Mark|14 January 202031 December 2024|Content Marketing, E-commerce & AI, Inbound Marketing, Online Marketing, Social Media Advertising, Social Media Marketing, Video Content

Marketing techniques are constantly evolving, as companies are learning how to better appeal to their target audiences. It's no secret that a new year brings new marketing trends to keep an eye on and use in your own company's marketing...

by Make Your Mark|12 November 201931 December 2024|Analytics, Content Marketing, E-commerce & AI, Email Marketing, Google Ads, Inbound Marketing, Online Advertising, Online Marketing, Pay-Per-Click, SEO, Social Media Marketing, Tools and Resources

In order for any business to be successful, a good inbound marketing strategy is a must-have. Most of today's consumers turn to the internet when shopping for products and services, and effective digital marketing content will capture their attention and...

tablet screen showing a Google Ads Update

New Google Ads Update Helps Businesses Capture New Leads

by Make Your Mark|12 November 201908 May 2024|Google Ads, Mobile Marketing, Online Advertising, Online Marketing, Tools and Resources

Over the past two weeks, Google has been testing a new lead form extension feature for Google Ads. They have now confirmed that this feature will be rolled out to all users over the next month or so as part...

LinkedIn Sponsored Content best practices

What Is LinkedIn Sponsored Content? [Tips and Best Practices]

by Make Your Mark|01 October 201908 May 2024|Content Marketing, Inbound Marketing, LinkedIn Advertising, LinkedIn Marketing, Online Advertising, Online Marketing, Social Media Advertising, Social Media Marketing, Tools and Resources

Social media marketing is a bigger deal than ever before when it comes to promoting your brand and your business. LinkedIn is no exception to this rule, offering a new and more professional-focused way for individuals and companies to offer...

woman on computer learning how to be successful with google ads

Digital Marketing Tips: How to be Successful with Google Ads

by Make Your Mark|13 September 201908 May 2024|E-commerce & Analytics, Google Ads, Inbound Marketing, Online Advertising, Online Marketing, Pay-Per-Click, Tools and Resources

If you’re a marketing professional looking for the best way to get into digital marketing, then Google Ads is an excellent place to start. Google Ads comes complete with a wide range of features that enable you to pinpoint your...

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