A Brief History of AI in Marketing
AI is everywhere. From chatbots that handle customer inquiries in seconds to algorithms that predict consumer behavior with uncanny accuracy, artificial...
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Chatbot Marketing: The Bot That Can Do A Lot
Understanding Chatbots and How They Can Enhance Your Digital Marketing Strategy It’s the early 2000s, and you’re at work, sitting at your desk. You open up Microsoft Word to write up a report, and before you know it Microsoft’s word...
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AI and Technical Writing: How to Use ChatGPT Effectively
How does AI and technical writing work together? The title of this might be pretty self-explanatory, but it’s very important to know this before you continue: this is not a guide on how to get AI to write all your...
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You, Yourself, and AI
Does it ever feel like the businesses around you are moving faster than you are? You might know about AI, but are you taking full advantage of how it can streamline your business’s marketing? As members of the digital marketing industry,...
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AI and the Future of Digital Marketing
||AI, Analytics, Content Marketing, E-commerce & AI, Mobile Marketing, Online Marketing, Personalized Content, SEO
From the smartphones you can’t live without, the chatbots that assist you during a website visit, to the self-driving car Tesla is looking to release, artificial intelligence is everywhere and is a part of our everyday existence. Just as artificial intelligence...
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Top 10 Chrome Extensions for Social Media Marketing
Planning and creativity are two key components that make a social media marketer successful. When managing a brand’s social media presence, the workload can become overwhelming and tools like browser extensions that help marketers work smarter not harder are always...
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Teach Me to TikTok
||AI, Content Marketing, E-commerce & Influencer Marketing, Online Advertising, Online Marketing, Social Media Marketing, TikTok Advertising, TikTok Marketing, Video Content
When I first heard rumblings about TikTok and (TikTok marketing), I first thought it was the newest dance. I was all prepared to learn the steps so I could kill it in the club post pandemic and keep up with...
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2021 E-commerce Trends That Should Be on Your Radar
||AI, Analytics, Content Marketing, E-commerce, E-commerce & AI, E-commerce & Analytics, Mobile Marketing, Online Advertising, Personalized Content, Social Media Advertising, Video Content
The pandemic hasn’t had many positive ripple effects, except when one looks at e-commerce trends. According to experts, the pandemic of 2020 has launched e-commerce approximately 5 years ahead. This change has caused a shift in buying habits and more....
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5 PPC Trends to Watch
||AI, Amazon Advertising, E-commerce, Google Ads, LinkedIn Advertising, Online Advertising, Pay-Per-Click, Video Content, YouTube Advertising
As the world becomes more digital, online advertising has become a major part of a company’s overall marketing strategy. Online advertising uses the internet to attract customers and prospects to your company/ brand and consists of several types of crucial...
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The Hottest Digital Marketing Strategies of 2019
||AI, Analytics, Email Marketing, Online Marketing, Personalized Content, Social Media Marketing, Storytelling
Digital marketing really hit its stride in 2018, but it shows no signs of slowing down in 2019. In fact, if anything, it seems to be speeding up to the point that it's getting harder to keep up. Let's take...
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PPC for E-commerce: What You…January 28, 2019
Social Media Campaign ExamplesFebruary 11, 2019
5 Things to Look for…February 25, 2019
Why Every Marketing Program Needs…March 4, 2019