AI

Google just rolled out a feature that gives users more control over what they see in AI-powered search results. At first glance, Preferred Sources sounds...

Traditional search and AI search are no longer separate experiences. AI-generated answers are now built directly into search...

Fintech companies are already showing up in AI search. The difference is whether they’re part of the answer or left out

AI search is getting better at finding content, but not necessarily better at understanding it. A page might be well-written, well-optimized, and even...

Most teams are spending more on paid media than they were two years ago. Fewer can confidently say performance has improved at the same rate.