Make Your Mark

5 PPC Trends to Watch
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As the world becomes more digital, online advertising has become a major part of a company’s overall marketing strategy. Online advertising uses the internet to attract customers and prospects to your company/ brand and consists of several types including: display...
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Top 8 LinkedIn Sales Navigator Tips to Maximize Prospecting
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The key to sales is building relationships. The best sales reps know how to locate their target audience and understand their needs and pain points. As the year from Hades, otherwise known as 2020, draws to a close, you may...
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Be My Influencer
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Best Practices to get Influencers to work with your brand Approved social media calendar filled with monthly coverage on all your channels? Check. Twitter and Facebook messages scheduled in Hootsuite? Check. Blog topics coordinated and researched? Check. Is there anything...
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How Does Your Content Read? Common SEO Mistakes to Avoid
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When creating content for your website, do you wax on about a subject, post it to your blog or website, and pray for clicks? If so, it might explain why you’re not seeing the website traffic you desire. I’m sure...
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Feeling & Branding
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Everyone remembers the Folgers Christmas commercial. You know the one where the college student comes home on Christmas morning and he and his sister wake the rest of the family up by brewing a fresh batch of coffee. The aroma...
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Google remarketing strategy planning
Google Remarketing Strategy: 7 Tips to Plan & Create Growth-Driven Campaigns
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As a business owner or marketing professional, it's important to employ a growth-designed digital marketing strategy. There are many channels you can use to grow your online traffic and conversions, including Google ad campaigns. Here's what you need to know...
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Facebook marketing advertising strategy
Facebook Marketing & Advertising Strategy: A Must Have
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For any business looking to target their audience and connect with customers more effectively, social media is an essential place to start. Particularly for online businesses, Facebook can be a powerful tool if used correctly. But when it comes to...
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Instagram advertising strategy
Get Started with an Instagram Advertising Strategy
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Incorporating an Instagram advertising strategy can be very good for brands and overall business. It can offer a fresh course of action, as well as a modern new audience for your product or service. Did you know that there are...
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marketing trends 2020
Marketing Trends to Watch in 2020
Marketing techniques are constantly evolving, as companies are learning how to better appeal to their target audiences. With the new decade comes new marketing trends to keep an eye on and use in your own company's marketing campaign. Here are...
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marketing automation software tools
Most Popular Digital Marketing Automation Software Tools
In order for any business to be successful, a good inbound marketing strategy is a must-have. Most of today's consumers turn to the internet when shopping for products and services, and effective digital marketing content will capture their attention and...
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