Make Your Mark

A ReMARKable Marketing Knowledge Base: Coming in Q4
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A sneak peek at Make Your Mark’s incoming resource portal! It’s a simple thing these days to turn to Google and say, “10 best copywriting tools” or “best free AI tool.” What’s not simple is going through the endless articles...
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TikTok as a Search Engine: The Social Media Marketing Evolution
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In a remarkably short time, TikTok has clawed its way into today’s top-ranking social media platforms. What started as a fun short-form video sharing app has transformed into a cultural powerhouse and authority for a wide demographic of people. The...
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What is Task Automation, and How Much Should You Do With It?
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What is task automation? In a single word: lifesaving. Task automation streamlines processes. The automation software we have available today can whittle down a task that usually takes an hour long to complete to a few minutes. That’s powerful stuff!...
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Code on a laptop, showing how meta tags can be added to the backend of a website
Meta Tags For Dummies
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What ARE meta tags? Close your eyes and imagine you’re browsing through your favorite clothing store. You pick up a nice-looking shirt, and peek at the tag. If you scan the barcode on that tag, the shirt will pop up...
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PPC Strategies for Businesses
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Pay-per-click marketing, or PPC, has quickly become one of the most effective ways to reach potential customers online via search engines. With PPC ads, you only pay for the advertising if someone clicks on it, so you can potentially get...
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How to Work With AI (And Keep Your Job While You’re At It)
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Click here to skip to the picture examples! “AI Will Destroy Jobs” “The Dangers of AI” “Will AI Take Over the World?” The headlines can’t—won’t—stop talking about it. AI is the future! AI will ruin our future! AI is helping...
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An open notebook with storytelling marketing ideas
8 Storytelling Tips Your Content Marketing Team Should Use
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When it comes to marketing, all roads begin and end with one question – What message do we want to share with our audience? Marketing is more than peddling your products or service by using phrases and visuals that’ll entice...
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Influencers and Digital Marketing: The Digital Influencer
We’re here to be the nudge you need to unlock and upgrade the potential of your business’s digital marketing strategies.  How long has it been since you’ve encountered content from an influencer? How many hours, or how many minutes? It...
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Chatbot Marketing: The Bot That Can Do A Lot
Understanding Chatbots and How They Can Enhance Your Digital Marketing Strategy It’s the early 2000s, and you’re at work, sitting at your desk. You open up Microsoft Word to write up a report, and before you know it Microsoft’s word...
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Hands on a laptop typing SEO hub content
SEO Content Hubs: Optimizing Content for Maximum Visibility
What are Content Hubs? To make an impact with your content, it’s essential that your audience can easily find it. This requires search engines to not only crawl it, but also comprehend and trust it. Content hubs are a solution...
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