Make Your Mark

Level-Up Your eCommerce Conversions with Instagram
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Boost your online business sales with these six tips.  Our last post highlighted the trends that you should consider when planning the marketing strategy for your eCommerce site in 2021. One of the trends that we covered was visual commerce....
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2021 eCommerce Trends That Should Be on Your Radar
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The pandemic hasn’t had many positive ripple effects, except when one looks at eCommerce. According to experts, the pandemic of 2020 has launched eCommerce approximately 5 years ahead. This change has caused a shift in buying habits and more. According...
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2021 Digital Marketing Trends to Put on Your Radar
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Planning for the new year begins way before we drink a cup of kindness (or this year a lot of booze) for days of auld lang syne. And while some are counting down the days…minutes…seconds until the Times Square ball...
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Get Your Holiday Retargeting Right with These Tips
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With the Thanksgiving turkey practically on the table, the holiday shopping season is in overdrive and so should your holiday digital marketing strategy.  Along with Thanksgiving the most significant dates for the 2020 holiday shopping season are: Nov. 26 Thanksgiving...
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Save Your Ecommerce Holiday Season from The Grinch
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Tweak your holiday sales with these tips There’s no doubt that 2020 will go down in history as a year with as many twists and turns as a Shakespeare play. Let’s be even more frank, it’s been the year from...
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5 PPC Trends to Watch
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As the world becomes more digital, online advertising has become a major part of a company’s overall marketing strategy. Online advertising uses the internet to attract customers and prospects to your company/ brand and consists of several types including: display...
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Top 8 LinkedIn Sales Navigator Tips to Maximize Prospecting
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The key to sales is building relationships. The best sales reps know how to locate their target audience and understand their needs and pain points. As the year from Hades, otherwise known as 2020, draws to a close, you may...
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Be My Influencer
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Best Practices to get Influencers to work with your brand Approved social media calendar filled with monthly coverage on all your channels? Check. Twitter and Facebook messages scheduled in Hootsuite? Check. Blog topics coordinated and researched? Check. Is there anything...
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How Does Your Content Read? Common SEO Mistakes to Avoid
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When creating content for your website, do you wax on about a subject, post it to your blog or website, and pray for clicks? If so, it might explain why you’re not seeing the website traffic you desire. I’m sure...
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Feeling & Branding
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Everyone remembers the Folgers Christmas commercial. You know the one where the college student comes home on Christmas morning and he and his sister wake the rest of the family up by brewing a fresh batch of coffee. The aroma...
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