Pay-Per-Click (PPC)

How To Boost ROI With SEO and PPC Integration

by Make Your Mark|01 April 202401 April 2024|Pay-Per-Click (PPC), SEO

There really is no disputing this fact: a modern day business MUST have an online presence in order to grow. And to achieve that growth, you need to be paying attention to your SEO and PPC strategies. Those aren’t just...

Increase Brand Awareness with Google AdWords

by Make Your Mark|17 December 202119 June 2023|Google Ads, Online Advertising, Pay-Per-Click (PPC), Tools and Resources, Website Traffic

Whether your company is selling your products and services online, or in a brick-and-mortar location, you want to increase brand awareness and drive as many users to your site as possible. The number one way to achieve your marketing goals...

Woman on laptop at coffee shop working on ppc advertising

PPC Advertising Tricks and Tips

by Make Your Mark|02 November 202122 March 2024|eCommerce, Facebook Advertising, Google Ads, Instagram Advertising, Online Advertising, Pay-Per-Click (PPC), Website Traffic

As digital marketing continues to shift and grow, businesses and brands are always on the lookout for ways to raise their search visibility and convert more customers. One of the most effective ways to do this is through PPC advertising....

5 PPC Trends to Watch

by Make Your Mark|21 October 202010 April 2024|AI, Amazon Advertising, eCommerce, Google Ads, LinkedIn Advertising, Online Advertising, Pay-Per-Click (PPC), Video Content, YouTube Advertising

As the world becomes more digital, online advertising has become a major part of a company’s overall marketing strategy. Online advertising uses the internet to attract customers and prospects to your company/ brand and consists of several types of crucial...

Google Remarketing Strategy: 7 Tips to Plan & Create Growth-Driven Campaigns

by Make Your Mark|16 March 202008 March 2024|eCommerce & Analytics, Google Ads, Inbound Marketing, Online Advertising, Online Marketing, Pay-Per-Click (PPC)

As a business owner or marketing professional, it's important to employ a growth-designed Google marketing strategy. There are many channels you can use to grow your online traffic and conversions, including Google ad campaigns. Here's what you need to know...

by Make Your Mark|12 November 201922 March 2024|Analytics, Content Marketing, eCommerce & AI, Email Marketing, Google Ads, Inbound Marketing, Online Advertising, Online Marketing, Pay-Per-Click (PPC), SEO, Social Media Marketing, Tools and Resources

In order for any business to be successful, a good inbound marketing strategy is a must-have. Most of today's consumers turn to the internet when shopping for products and services, and effective digital marketing content will capture their attention and...

woman on computer learning how to be successful with google ads

Digital Marketing Tips: How to be Successful with Google Ads

by Make Your Mark|13 September 201907 March 2024|eCommerce & Analytics, Google Ads, Inbound Marketing, Online Advertising, Online Marketing, Pay-Per-Click (PPC), Tools and Resources

If you’re a marketing professional looking for the best way to get into digital marketing, then Google Ads is an excellent place to start. Google Ads comes complete with a wide range of features that enable you to pinpoint your...

PPC Strategies for eCommerce Businesses

by Make Your Mark|31 May 201907 March 2024|eCommerce & Analytics, Google Ads, Online Advertising, Pay-Per-Click (PPC)

Pay-per-click marketing, or PPC, has quickly become one of the most effective ways to reach potential customers online via search engines. With PPC ads, you only pay for the advertising if someone clicks on it, so you can potentially get...

PPC for eCommerce expert in black black dress holding a "Like a Boss" mug.

PPC for eCommerce: What You Need to Know

by Make Your Mark|28 January 201907 March 2024|eCommerce & Analytics, Google Ads, Online Advertising, Pay-Per-Click (PPC)

Google Ads (formerly known as Google AdWords) is the single most popular advertising platform in the world. Google Ads enables eCommerce businesses to create ads that appear on Google’s search engine and other Google properties and partners. It operates on...

Pay-Per-Click (PPC)

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