Social Media Marketing

social media audit
What is a Social Media Audit and How Do I Perform One?
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Social media has become an indispensable part of any business strategy, but how do you know if your efforts are truly paying off? A social media audit can tell you that, thoroughly reviewing your social media presence for everything from...
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E-commerce SEO Strategy: A Post-Holiday Revitalization
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As e-commerce businesses wind down from the holiday rush, January opens up a great chance to reflect and plan ahead. The dip in sales post-December gives us a unique moment to strengthen the foundations of online success. In the fast-paced...
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Top 7 Digital Marketing Insights
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Happy holidays! How are you celebrating? We at Make Your Mark are wrapping up 2023 and the holiday season with this glorious collection of what went right in digital marketing…and a few things that went wrong. Keep reading for a...
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5 LinkedIn Marketing Tools You Should Be Using For Next-Level Networking
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When we think about making new connections, one of the first places we go to is LinkedIn. It’s THE hub for professionals and businesses who want to go about bringing in new prospects for whatever it is they want to...
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Influencers and Digital Marketing: The Digital Influencer
We’re here to be the nudge you need to unlock and upgrade the potential of your business’s digital marketing strategies.  How long has it been since you’ve encountered content from an influencer? How many hours, or how many minutes? It...
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Photo of a woman or small group of people filming a TikTok video.
Is TikTok Good for Advertising?
In today's digital age, TikTok has quickly become one of the top social media platforms, and it's no surprise that businesses are taking advantage of its potential for advertising and marketing. With its unique format and wide range of creative...
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SEO And Social Media
SEO And Social Media
You don’t have to be an expert social media strategist to understand the important role social media plays in creating brand awareness and reaching potential customers. Search engine optimization, or SEO, is a tool that can improve social media marketing efforts...
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Content Marketing Trends to Watch for in 2021
Content marketing consists of the creation and sharing of material online with the purpose of driving consumer interest in a brand and their products or services. Content marketing helps drive sales, and as such significantly influences a customer's journey--including the...
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Hands on a laptop, working with Chrome extensions for social media marketing
Top 10 Chrome Extensions for Social Media Marketing
Planning and creativity are two key components that make a social media marketer successful. When managing a brand’s social media presence, the workload can become overwhelming and tools like browser extensions that help marketers work smarter not harder are always...
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Tiktok marketing displayed on a phone screen
Teach Me to TikTok
When I first heard rumblings about TikTok and (TikTok marketing), I first thought it was the newest dance. I was all prepared to learn the steps so I could kill it in the club post pandemic and keep up with...
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