Social Media Marketing

Influencers and Digital Marketing: The Digital Influencer
We’re here to be the nudge you need to unlock and upgrade the potential of your business’s digital marketing strategies.  How long has it been since you’ve encountered content from an influencer? How many hours, or how many minutes? It...
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Photo of a woman or small group of people filming a TikTok video.
Is TikTok Good for Advertising?
In today's digital age, TikTok has quickly become one of the top social media platforms, and it's no surprise that businesses are taking advantage of its potential for advertising and marketing. With its unique format and wide range of creative...
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SEO And Social Media
SEO And Social Media
You don’t have to be an expert social media strategist to understand the important role social media plays in creating brand awareness and reaching potential customers. Search engine optimization, or SEO, is a tool that can improve social media marketing efforts...
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Content Marketing Trends to Watch for in 2021
Content marketing consists of the creation and sharing of material online with the purpose of driving consumer interest in a brand and their products or services. Content marketing helps drive sales, and as such significantly influences a customer's journey--including the...
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Hands on a laptop, working with Chrome extensions for social media marketing
Top 10 Chrome Extensions for Social Media Marketing
Planning and creativity are two key components that make a social media marketer successful. When managing a brand’s social media presence, the workload can become overwhelming and tools like browser extensions that help marketers work smarter not harder are always...
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Tiktok marketing displayed on a phone screen
Teach Me to TikTok
When I first heard rumblings about TikTok and (TikTok marketing), I first thought it was the newest dance. I was all prepared to learn the steps so I could kill it in the club post pandemic and keep up with...
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Youtube marketing page displayed on a computer screen
10 Biggest YouTube Marketing Blunders
When it comes to marketing for social media, what is said in a carefully crafted post can be said so much better in a video. Short form video is here to stay and brands are posting them all over Facebook,...
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A phone camera shooting video marketing images
Video Killed the Print Ad Star
A picture is worth a thousand words, but a video is worth a million.  The static photo that accompanies strategically placed copy is great, but if you really want to knock the socks off your customers, differentiate yourself from your...
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Instagram ecommerce page displayed on a phone
Level-Up Your E-Commerce Conversions with Instagram
Our last post highlighted the trends that you should consider when planning the marketing strategy for your e-commerce site in 2021. One of the trends that we covered was visual commerce. Visual commerce is the use of imagery throughout your...
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2021 Digital Marketing Trends to Put on Your Radar
Planning for the new year begins way before we drink a cup of kindness (or this year a lot of booze) for days of auld lang syne. And while some are counting down the days…minutes…seconds until the Times Square ball...
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