Everyone remembers the Folgers Christmas commercial. You know the one where the college student comes home on Christmas morning and he and his sister wake the rest of the family up by brewing a fresh batch of coffee. The aroma...
AI is everywhere. From chatbots that handle customer inquiries in seconds to algorithms that predict consumer behavior with uncanny accuracy, artificial...
Coming up with fresh content ideas can feel like a never-ending challenge, but it’s one of the most important parts of keeping your content marketing...
Understanding Chatbots and How They Can Enhance Your Digital Marketing Strategy It’s the early 2000s, and you’re at work, sitting at your desk. You open up Microsoft Word to write up a report, and before you know it Microsoft’s word...
In 2014, the online fashion retailer ASOS opened up a new section of their website called “As Seen On Me,” featuring photos of customers wearing one or more pieces of ASOS clothing. Users could either upload their photos directly to...
When it comes to marketing, all roads begin and end with one question: what message do we want to share with our audience? Marketing is more than peddling your products or service by using phrases and visuals that’ll entice consumers...
A picture is worth a thousand words, but a video is worth a million. The static photo that accompanies strategically placed copy is great, but if you really want to knock the socks off your customers, differentiate yourself from your...