Online Marketing

Creating High-Converting Landing Pages: Best Practices
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Landing pages are the cornerstone of lead capture and conversions in digital marketing. A well-designed landing page can have an enormous impact on how a visitor to your website makes decisions about what to do on it, often turning casual...
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How To Embrace the Full Potential of User Generated Content
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Generated Content In 2014, the online fashion retailer ASOS opened up a new section of their website called “As Seen On Me,” featuring photos of customers wearing one or more pieces of ASOS clothing. Users could either upload their photos...
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How to Perform a Content Audit for Your Website
Effective content is a major deciding factor between an exceptional brand and an average one. The problem is, creating and maintaining mind-blowing content can be very challenging. That’s where a content audit comes in. By systematically evaluating your existing content,...
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The Full Guide to CRO Marketing
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Imagine designing a grand entrance to a building, meant to welcome potential customers. But instead of stepping inside, your visitors simply spin around the revolving door and exit through the other side. It’s an all-too-frustrating scenario for many digital marketers...
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How to Increase Ad Conversion Rate for Facebook & Google Ads
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Conversion rate (CVR) is an often misunderstood concept. A conversion happens when someone does the thing you tell them to do on a landing page. Subscribe, book a call, download a PDF, buy now, etc. And when people say “ad...
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Influencer marketing
The Full Guide to Influencer Marketing
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Here’s the thing: we already know that influencer marketing is a powerhouse strategy. We know that it’s a quick way to boost sales, drive growth, and take advantage of new and existing audiences with an influencer who is already an...
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E-commerce SEO Strategy: A Post-Holiday Revitalization
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As e-commerce businesses wind down from the holiday rush, January opens up a great chance to reflect and plan ahead. The dip in sales post-December gives us a unique moment to strengthen the foundations of online success. In the fast-paced...
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Top 7 Digital Marketing Insights
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Happy holidays! How are you celebrating? We at Make Your Mark are wrapping up 2023 and the holiday season with this glorious collection of what went right in digital marketing…and a few things that went wrong. Keep reading for a...
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5 LinkedIn Marketing Tools You Should Be Using For Next-Level Networking
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When we think about making new connections, one of the first places we go to is LinkedIn. It’s THE hub for professionals and businesses who want to go about bringing in new prospects for whatever it is they want to...
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A ReMARKable Marketing Knowledge Base: Coming in Q4
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It’s a simple thing these days to turn to Google and say, “10 best copywriting tools” or “best free AI tool.” What’s not simple is going through the endless articles full of results that tend to be really dry. Most...
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