Online Marketing

by Make Your Mark|29 April 202529 April 2025|Online Marketing

Your brand messaging is more than just words—it’s the promise you make to your audience, the way you connect with their needs, and the...

Hands in a heart shape, as an example of emotional branding.

Feeling & Emotional Branding

by Make Your Mark|07 April 202529 April 2025|Content Marketing, Inbound Marketing, Online Advertising, Online Marketing, Storytelling

Everyone remembers the Folgers Christmas commercial. You know the one where the college student comes home on Christmas morning and he and his sister wake the rest of the family up by brewing a fresh batch of coffee. The aroma...

Two people sitting at a desk learning the history of ai in marketing

A Brief History of AI in Marketing

by Make Your Mark|24 March 202524 March 2025|AI, Online Marketing

AI is everywhere. From chatbots that handle customer inquiries in seconds to algorithms that predict consumer behavior with uncanny accuracy, artificial...

35 Methods to Get Fresh Content Ideas (And 5 Weird Ones For the Truly Desperate)

by Make Your Mark|28 February 202528 February 2025|Content Marketing

Coming up with fresh content ideas can feel like a never-ending challenge, but it’s one of the most important parts of keeping your content marketing...

Chatbot Marketing: The Bot That Can Do A Lot

by Make Your Mark|23 February 202524 March 2025|AI, Analytics, E-commerce & AI, Inbound Marketing, Online Marketing, Personalized Content, SEO

Understanding Chatbots and How They Can Enhance Your Digital Marketing Strategy It’s the early 2000s, and you’re at work, sitting at your desk. You open up Microsoft Word to write up a report, and before you know it Microsoft’s word...

How To Embrace the Full Potential of User Generated Content

by Make Your Mark|11 February 202525 February 2025|Content Marketing, Online Marketing, SEO

In 2014, the online fashion retailer ASOS opened up a new section of their website called “As Seen On Me,” featuring photos of customers wearing one or more pieces of ASOS clothing. Users could either upload their photos directly to...

An open notebook with storytelling marketing ideas

8 Storytelling Tips Your Content Marketing Team Should Use

by Make Your Mark|07 February 202524 February 2025|Inbound Marketing, Storytelling

When it comes to marketing, all roads begin and end with one question: what message do we want to share with our audience? Marketing is more than peddling your products or service by using phrases and visuals that’ll entice consumers...