Online Marketing

Three marketers sitting on a couch working together to fix brand messaging
How To Fix Your Brand Messaging
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Your brand messaging is more than just words—it’s the promise you make to your audience, the way you connect with their needs, and the...
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Hands in a heart shape, as an example of emotional branding.
Feeling & Emotional Branding
Everyone remembers the Folgers Christmas commercial. You know the one where the college student comes home on Christmas morning and he and his sister wake the rest of the family up by brewing a fresh batch of coffee. The aroma...
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Two people sitting at a desk learning the history of ai in marketing
A Brief History of AI in Marketing
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AI is everywhere. From chatbots that handle customer inquiries in seconds to algorithms that predict consumer behavior with uncanny accuracy, artificial...
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35 Methods to Get Fresh Content Ideas (And 5 Weird Ones For the Truly Desperate)
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Coming up with fresh content ideas can feel like a never-ending challenge, but it’s one of the most important parts of keeping your content marketing...
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Chatbot Marketing: The Bot That Can Do A Lot
Understanding Chatbots and How They Can Enhance Your Digital Marketing Strategy It’s the early 2000s, and you’re at work, sitting at your desk. You open up Microsoft Word to write up a report, and before you know it Microsoft’s word...
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How To Embrace the Full Potential of User Generated Content
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In 2014, the online fashion retailer ASOS opened up a new section of their website called “As Seen On Me,” featuring photos of customers wearing one or more pieces of ASOS clothing. Users could either upload their photos directly to...
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An open notebook with storytelling marketing ideas
8 Storytelling Tips Your Content Marketing Team Should Use
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When it comes to marketing, all roads begin and end with one question: what message do we want to share with our audience? Marketing is more than peddling your products or service by using phrases and visuals that’ll entice consumers...
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Digital Marketing Glossary
Have you ever found yourself scratching your head trying to recall what a bounce rate means? Or you’ve wondered what MOFU stands for...
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A phone camera shooting video marketing images
Video Killed the Print Ad Star
A picture is worth a thousand words, but a video is worth a million.  The static photo that accompanies strategically placed copy is great, but if you really want to knock the socks off your customers, differentiate yourself from your...
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Person sitting at a desk using a laptop
What Is a Burner Account on Social Media?
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Maintaining privacy and managing multiple online personas is more challenging than ever. Whether you're trying to separate your personal...
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