Online Marketing

8 Storytelling Tips Your Content Marketing Team Should Use

by Make Your Mark|03 April 202330 May 2023|Inbound Marketing, Storytelling

When it comes to marketing, all roads begin and end with one question – What message do we want to share with our audience? Marketing is more than peddling your products or service by using phrases and visuals that’ll entice...

Chatbot Marketing: The Bot That Can Do A Lot

by Make Your Mark|23 March 202330 May 2023|AI, Analytics, eCommerce & AI, Inbound Marketing, Online Marketing, Personalized Content, SEO

Understanding Chatbots and How They Can Enhance Your Digital Marketing Strategy It’s the early 2000s, and you’re at work, sitting at your desk. You open up Microsoft Word to write up a report, and before you know it Microsoft’s word...

Hands on a laptop typing SEO hub content

SEO Content Hubs: Optimizing Content for Maximum Visibility

by Make Your Mark|24 February 202330 May 2023|Content Hubs, Inbound Marketing, Online Marketing, SEO, Website Traffic

What are Content Hubs? To make an impact with your content, it’s essential that your audience can easily find it. This requires search engines to not only crawl it, but also comprehend and trust it. Content hubs are a solution...

a human hand touching a cyborg hand representing AI in digital marketing

You, Yourself, and AI

by Make Your Mark|23 February 202330 May 2023|AI, Analytics, eCommerce & AI, Inbound Marketing, Online Marketing, Personalized Content

Does it ever feel like the businesses around you are moving faster than you are? You might know about AI, but are you taking full advantage of how it can streamline your business’s marketing? As members of the digital marketing industry,...

Build a More Effective Mobile Marketing Campaign

by Make Your Mark|15 April 202231 May 2023|Inbound Marketing, Mobile Marketing, Online Marketing, Website Traffic

Over the last decade, mobile technology is the medium of choice for most consumers. Over 85% of users on the internet are using mobile devices, forever changing consumer behavior. With the rise of mobile internet use, it’s only natural that...

What Is Digital Strategy and Why Do You Need It?

by Make Your Mark|11 March 202231 May 2023|Analytics, eCommerce, Inbound Marketing, Online Advertising, Online Marketing, SEO

All businesses need an effective digital strategy to increase brand awareness, reach new customers and optimize business processes. So, what is digital strategy? Digital strategy refers to a company’s approach to the use of technology to increase the growth of...

Top 6 Inbound Marketing Trends for 2022

by Make Your Mark|08 February 202231 May 2023|Content Marketing, Inbound Marketing, Influencer Marketing, Mobile Marketing, Video Content

The first quarter of 2022 is well underway and so should your inbound marketing goals for this year. Inbound marketing is defined as a marketing model whose sales performance relies on the initiative of its client base to find and...

Top Five Digital Marketing Trends For 2022

by Make Your Mark|05 January 202231 May 2023|Content Marketing, Online Marketing, Personalized Content, Push Notifications, Video Content

As you begin to wrap up your 2021 4th quarter campaign goals, you’ve probably given a thought, or two, or more to your digital marketing strategies for 2022. At the center of all marketing efforts is the ability to increase...

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Online Marketing

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