Online Marketing

How to Increase Ad Conversion Rate for Facebook & Google Ads
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Conversion rate (CVR) is an often misunderstood concept. A conversion happens when someone does the thing you tell them to do on a landing page. Subscribe, book a call, download a PDF, buy now, etc. And when people say “ad...
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Influencer marketing
The Full Guide to Influencer Marketing
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Here’s the thing: we already know that influencer marketing is a powerhouse strategy. We know that it’s a quick way to boost sales, drive growth, and take advantage of new and existing audiences with an influencer who is already an...
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E-commerce SEO Strategy: A Post-Holiday Revitalization
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As e-commerce businesses wind down from the holiday rush, January opens up a great chance to reflect and plan ahead. The dip in sales post-December gives us a unique moment to strengthen the foundations of online success. In the fast-paced...
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Top 7 Digital Marketing Insights From
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Look, this is probably at the top of everyone’s list of digital marketing insights, no need to check it twice. It’s impossible to ignore the tremendous effect AI tools like ChatGPT, Bard, and Jasper have had on the digital marketing...
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5 LinkedIn Marketing Tools You Should Be Using For Next-Level Networking
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When we think about making new connections, one of the first places we go to is LinkedIn. It’s THE hub for professionals and businesses who want to go about bringing in new prospects for whatever it is they want to...
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A ReMARKable Marketing Knowledge Base: Coming in Q4
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It’s a simple thing these days to turn to Google and say, “10 best copywriting tools” or “best free AI tool.” What’s not simple is going through the endless articles full of results that tend to be really dry. Most...
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TikTok as a Search Engine: The Social Media Marketing Evolution
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In a remarkably short time, TikTok has clawed its way into today’s top-ranking social media platforms. What started as a fun short-form video sharing app has transformed into a cultural powerhouse and authority for a wide demographic of people. The...
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What is Task Automation, and How Much Should You Do With It?
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What is task automation? In a single word: lifesaving. Task automation streamlines processes. The automation software we have available today can whittle down a task that usually takes an hour long to complete to a few minutes. That’s powerful stuff!...
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Code on a laptop, showing how meta tags can be added to the backend of a website
Meta Tags For Dummies
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What ARE meta tags? Close your eyes and imagine you’re browsing through your favorite clothing store. You pick up a nice-looking shirt, and peek at the tag. If you scan the barcode on that tag, the shirt will pop up...
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PPC Strategies for Businesses
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Pay-per-click marketing, or PPC, has quickly become one of the most effective ways to reach potential customers online via search engines. With PPC ads, you only pay for the advertising if someone clicks on it, so you can potentially get...
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