Online Marketing

How to Perform a Content Audit for Your Website

by Make Your Mark|02 July 202403 July 2024|Content Marketing, Online Marketing, SEO

Effective content is a major deciding factor between an exceptional brand and an average one. The problem is, creating and maintaining mind-blowing content can be very challenging. That’s where a content audit comes in. By systematically evaluating your existing content,...

The Full Guide to CRO Marketing

by Make Your Mark|31 May 202431 May 2024|Online Marketing

Imagine designing a grand entrance to a building, meant to welcome potential customers. But instead of stepping inside, your visitors simply spin around the revolving door and exit through the other side. It’s an all-too-frustrating scenario for many digital marketers...

How to Increase Ad Conversion Rate for Facebook & Google Ads

by Make Your Mark|26 April 202408 May 2024|Online Marketing

Conversion rate (CVR) is an often misunderstood concept. A conversion happens when someone does the thing you tell them to do on a landing page. Subscribe, book a call, download a PDF, buy now, etc. And when people say “ad...

The Full Guide to Influencer Marketing

by Make Your Mark|05 March 202408 May 2024|Influencer Marketing

Here’s the thing: we already know that influencer marketing is a powerhouse strategy. We know that it’s a quick way to boost sales, drive growth, and take advantage of new and existing audiences with an influencer who is already an...

E-commerce SEO Strategy: A Post-Holiday Revitalization

by Make Your Mark|29 December 202308 May 2024|LinkedIn Marketing

As e-commerce businesses wind down from the holiday rush, January opens up a great chance to reflect and plan ahead. The dip in sales post-December gives us a unique moment to strengthen the foundations of online success. In the fast-paced...

Top 7 Digital Marketing Insights

by Make Your Mark|28 November 202309 June 2024|LinkedIn Marketing

Happy holidays! How are you celebrating? We at Make Your Mark are wrapping up 2023 and the holiday season with this glorious collection of what went right in digital marketing…and a few things that went wrong. Keep reading for a...

5 LinkedIn Marketing Tools You Should Be Using For Next-Level Networking

by Make Your Mark|26 October 202308 May 2024|LinkedIn Marketing

When we think about making new connections, one of the first places we go to is LinkedIn. It’s THE hub for professionals and businesses who want to go about bringing in new prospects for whatever it is they want to...

A ReMARKable Marketing Knowledge Base: Coming in Q4

by Make Your Mark|02 October 202308 May 2024|Inbound Marketing, Storytelling

It’s a simple thing these days to turn to Google and say, “10 best copywriting tools” or “best free AI tool.” What’s not simple is going through the endless articles full of results that tend to be really dry. Most...

TikTok as a Search Engine: The Social Media Marketing Evolution

by Make Your Mark|25 August 202308 May 2024|Inbound Marketing, Storytelling

In a remarkably short time, TikTok has clawed its way into today’s top-ranking social media platforms. What started as a fun short-form video sharing app has transformed into a cultural powerhouse and authority for a wide demographic of people. The...

What is Task Automation, and How Much Should You Do With It?

by Make Your Mark|28 July 202308 May 2024|Inbound Marketing, Storytelling

What is task automation? In a single word: lifesaving. Task automation streamlines processes. The automation software we have available today can whittle down a task that usually takes an hour long to complete to a few minutes. That’s powerful stuff!...

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