SEO

How To Embrace the Full Potential of User Generated Content

by Make Your Mark|31 July 202401 August 2024|Content Marketing, Online Marketing, SEO

Generated Content In 2014, the online fashion retailer ASOS opened up a new section of their website called “As Seen On Me,” featuring photos of customers wearing one or more pieces of ASOS clothing. Users could either upload their photos...

How to Perform a Content Audit for Your Website

by Make Your Mark|02 July 202403 July 2024|Content Marketing, Online Marketing, SEO

Effective content is a major deciding factor between an exceptional brand and an average one. The problem is, creating and maintaining mind-blowing content can be very challenging. That’s where a content audit comes in. By systematically evaluating your existing content,...

How To Boost ROI With SEO and PPC Integration

by Make Your Mark|01 April 202408 May 2024|Pay-Per-Click, SEO

There really is no disputing this fact: a modern day business MUST have an online presence in order to grow. And to achieve that growth, you need to be paying attention to your SEO and PPC strategies. Those aren’t just...

Chatbot Marketing: The Bot That Can Do A Lot

by Make Your Mark|23 March 202308 May 2024|AI, Analytics, eCommerce & AI, Inbound Marketing, Online Marketing, Personalized Content, SEO

Understanding Chatbots and How They Can Enhance Your Digital Marketing Strategy It’s the early 2000s, and you’re at work, sitting at your desk. You open up Microsoft Word to write up a report, and before you know it Microsoft’s word...

Hands on a laptop typing SEO hub content

SEO Content Hubs: Optimizing Content for Maximum Visibility

by Make Your Mark|24 February 202308 May 2024|Content Hubs, Inbound Marketing, Online Marketing, SEO, Website Traffic

What are Content Hubs? To make an impact with your content, it’s essential that your audience can easily find it. This requires search engines to not only crawl it, but also comprehend and trust it. Content hubs are a solution...

Build a More Effective Mobile Marketing Campaign

by Make Your Mark|15 April 202208 May 2024|Inbound Marketing, Mobile Marketing, Online Marketing, Website Traffic

Over the last decade, mobile technology is the medium of choice for most consumers. Over 85% of users on the internet are using mobile devices, forever changing consumer behavior. With the rise of mobile internet use, it’s only natural that...

What Is Digital Strategy and Why Do You Need It?

by Make Your Mark|11 March 202208 May 2024|Analytics, eCommerce, Inbound Marketing, Online Advertising, Online Marketing, SEO

All businesses need an effective digital strategy to increase brand awareness, reach new customers and optimize business processes. So, what is digital strategy? Digital strategy refers to a company’s approach to the use of technology to increase the growth of...

Increase Brand Awareness with Google AdWords

by Make Your Mark|17 December 202108 May 2024|Google Ads, Online Advertising, Pay-Per-Click, Tools and Resources, Website Traffic

Whether your company is selling your products and services online, or in a brick-and-mortar location, you want to increase brand awareness and drive as many users to your site as possible. The number one way to achieve your marketing goals...

How To Increase Website Traffic

by Make Your Mark|19 November 202108 May 2024|Content Marketing, eCommerce, Facebook Advertising, Google Ads, Inbound Marketing, Influencer Marketing, Instagram Advertising, LinkedIn Advertising, Online Advertising, SEO, Social Media Advertising, TikTok Advertising, Website Traffic

One of the goals of any digital marketing strategy should be to increase website traffic and website clicks. Website traffic is important for your business for multiple reasons. Website traffic increases: Brand awareness Potential customers Qualified leads The opportunity to...

How To Host a Webinar Like an Online Pro

by Make Your Mark|02 November 202108 May 2024|Content Marketing, Inbound Marketing, Online Advertising, Online Marketing, Storytelling, Video Content, Website Traffic

Our seven best webinar practices, tips and tricks Webinars aren’t new, but in 2020 events went virtual in a major way allowing brands and business to continue to connect with followers and potential customers during the worst of the pandemic....

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