One of the goals of any digital marketing strategy should be to increase website traffic and website clicks. Website traffic is important for your business for multiple reasons. Website traffic increases:
- Brand awareness
- Potential customers
- Qualified leads
- The opportunity to build trust and loyalty
Building trust and relationships through increased website traffic can ultimately sell your product or service, gain new clients or customers and help to grow your business, expand your product line, open more locations and develop more services and products.
Whether you’re a new brand/business or have been around for some time, understanding the importance of website traffic is only half the battle. The real question any business should ask when creating or modifying their digital marketing strategy is, how do I increase website traffic? In this post, we’ll review seven of the top ways to increase website traffic.
- Keyword Research
Whether the content you’re creating is for your website’s homepage, landing page, or blog, you should include relevant keywords in your content. Keywords should be used naturally, stuffed detracts from the quality of the content and can distract the reader. It’s important to use keywords throughout the content, like the meta description, the page title, the URL, headers, and a few times throughout the piece.
Short-tail keywords are often searched more frequently, but they’re more difficult to rank on search engines. Targeting long-tail keywords increases the chance of ranking high for queries specific to products and services related to your business/brand, and a higher ranking means more traffic.
If you don’t have a designated person to do SEO, you can conduct keyword research by using tools like Moz, Ahrefs and SEMrush. These sites show what keywords competitors are doing, how often your competitors search for keywords, how expensive the keyword is for pay-per-click ads, related keywords, and other valuable information to guide your keyword strategy. Another option is to hire an SEO agency, as they can offer valuable insights and perform audits to identify issues that may be keeping your content from being shown in search engines.
- Social Media Content Creation
Social media is a major component for attracting visitors to your business or brand’s website. Along with Facebook (or Meta now), Instagram Ads allow you to create engaging content that advertises your products and services all over the globe and works to convert more visitors into customers.
As the new kid on the block, TikTok and influencer marketing is a terrific way to get your message out to millions of people. Search for influencers who are knowledgeable about or have in your niche or industry. Top influencers aren’t cheap, but their audience could result in potentially bringing you throngs of customers and sales.
If you have a B2B customer base, LinkedIn is a great platform to promote your B2B content. Like most social media platforms, LinkedIn allows you to:
- Publish status updates (with links, tests, and videos)
- Share relevant content in LinkedIn groups
- Publish thought leadership articles
Be sure to fully complete your LinkedIn profile, including a link to your business’s website to draw traffic and increase potential customers.
- Update Expired Content
Content is king. But creating content doesn’t always mean creating new content. Refreshing already published content is another great way to increase website traffic, especially if your content has expired. This doesn’t mean a complete rewrite, it just means updating content that isn’t evergreen.
- Guest Bloggers
Guest blogging on a reputable site can increase traffic to your website and blogs and help expand your business/brand. Search for complementary businesses in your area whose audience is relevant to your business. Ask if you can write a blog post with a link back to your website.
Also note, guest blogging goes both ways. Invite an industry influencer or other people in your industry on your own site. Remember to ask them to share and link to their guest article, which could bring new readers to your site.
You can also interview them and then turn the interview with them into a blog post. This adds more variety to your content and shows your visitors that your business/brand is well respected and active in your field.
If they don’t have time to create a blog, you can always ask the influencer to mention your business in a review or round-up post.
Backlinks are links to your website from another website. Backlinks not only get your website to a larger audience by driving qualified traffic to your website.
Google also picks up backlinks which helps you to rank higher and increase its trust in your business because other trusted sites are pointing to yours.
Another strength of backlinks is the ability to internally link blogs, landing pages and other content. As you create and publish content, make sure you take advantage of opportunities to insert internal links. This not only useful SEO but can result in a better experience for the user.
Retargeting ads are a very good way to gain more website traffic. Retargeting focuses on users who’ve already visited your site and have left without completing a sale. You already know that these potential customers are interested, retargeting aggressively markets to them on websites or social media feeds.
- Google Ads
Google Ads is an expense for your budget because you pay to have your website appear at the top of search results for certain keywords. When a query for these keywords is entered, Google searches all accounts bidding on those keywords and will display and rank the paid results according to the quality and relevance of the advertisement.
Paid search results always appear at the very top of the results pages. Successful Google Ads help increase website traffic by attracting visitors who are interested in your products and services. Another great perk is that you only pay if someone clicks on your ad.
Rome wasn’t built in a day. Incorporating these steps in your marketing strategy may not produce the next day, but your brand/business can expect to see an increase in website traffic over time. Be patient, try a variety of methods and remember to track and analyze the results of your efforts.