Video Content

Photo of a woman or small group of people filming a TikTok video.
Is TikTok Good for Advertising?
by Make Your Mark|23 February 2023|Online Advertising, Social Media Advertising, TikTok Advertising, TikTok Marketing, Video Content
In today's digital age, TikTok has quickly become one of the top social media platforms, and it's no surprise that businesses are taking advantage of its potential for advertising and marketing. With its unique format and wide range of creative...
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Inbound Marketing Trends for 2022
Top 6 Inbound Marketing Trends for 2022
by Make Your Mark|08 February 2022|Content Marketing, Inbound Marketing, Influencer Marketing, Mobile Marketing, Video Content
The first quarter of 2022 is well underway and so should your inbound marketing goals for this year. Inbound marketing is defined as a marketing model whose sales performance relies on the initiative of its client base to find and...
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Top Five Digital Marketing Trends For 2022
by Make Your Mark|05 January 2022|Content Marketing, Online Marketing, Personalized Content, Push Notifications, Video Content
As you begin to wrap up your 2021 4th quarter campaign goals, you’ve probably given a thought, or two, or more to your digital marketing strategies for 2022. At the center of all marketing efforts is the ability to increase...
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How To Host a Webinar Like an Online Pro
by Make Your Mark|02 November 2021|Content Marketing, Inbound Marketing, Online Advertising, Online Marketing, Storytelling, Video Content, Website Traffic
Our seven best webinar practices, tips and tricks Webinars aren’t new, but in 2020 events went virtual in a major way allowing brands and business to continue to connect with followers and potential customers during the worst of the pandemic....
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Content Marketing Trends to Watch for in 2021
by Make Your Mark|06 August 2021|Content Marketing, Inbound Marketing, LinkedIn Marketing, Online Marketing, SEO, Social Media Marketing, Video Content
Content marketing consists of the creation and sharing of material online with the purpose of driving consumer interest in a brand and their products or services. Content marketing helps drive sales, and as such significantly influences a customer's journey--including the...
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Tiktok marketing displayed on a phone screen
Teach Me to TikTok
by Make Your Mark|18 May 2021|AI, Content Marketing, eCommerce & Influencer Marketing, Online Advertising, Online Marketing, Social Media Marketing, TikTok Advertising, TikTok Marketing, Video Content
When I first heard rumblings about TikTok and (TikTok marketing), I first thought it was the newest dance. I was all prepared to learn the steps so I could kill it in the club post pandemic and keep up with...
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Youtube marketing page displayed on a computer screen
10 Biggest YouTube Marketing Blunders
by Make Your Mark|30 March 2021|Content Marketing, Inbound Marketing, Online Marketing, Social Media Marketing, Storytelling, Video Content, YouTube Advertising, YouTube Marketing
When it comes to marketing for social media, what is said in a carefully crafted post can be said so much better in a video. Short form video is here to stay and brands are posting them all over Facebook,...
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A phone camera shooting video marketing images
Video Killed the Print Ad Star
by Make Your Mark|11 March 2021|Content Marketing, Online Marketing, Social Media Marketing, Storytelling, Video Content
A picture is worth a thousand words, but a video is worth a million.  The static photo that accompanies strategically placed copy is great, but if you really want to knock the socks off your customers, differentiate yourself from your...
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Instagram ecommerce page displayed on a phone
Level-Up Your E-Commerce Conversions with Instagram
by Make Your Mark|01 March 2021|Content Marketing, eCommerce, eCommerce & Influencer Marketing, Inbound Marketing, Instagram Advertising, Instagram Marketing, Mobile Marketing, Social Media Marketing, Tools and Resources, Video Content
Our last post highlighted the trends that you should consider when planning the marketing strategy for your e-commerce site in 2021. One of the trends that we covered was visual commerce. Visual commerce is the use of imagery throughout your...
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2021 eCommerce Trends That Should Be on Your Radar
by Make Your Mark|14 January 2021|AI, Analytics, Content Marketing, eCommerce, eCommerce & AI, eCommerce & Analytics, Mobile Marketing, Online Advertising, Personalized Content, Social Media Advertising, Video Content
The pandemic hasn’t had many positive ripple effects, except when one looks at eCommerce trends. According to experts, the pandemic of 2020 has launched eCommerce approximately 5 years ahead. This change has caused a shift in buying habits and more....
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