Content Marketing

A phone camera shooting video marketing images
Video Killed the Print Ad Star
by Make Your Mark|11 January 2025|Content Marketing, Online Marketing, Social Media Marketing, Storytelling, Video Content
A picture is worth a thousand words, but a video is worth a million.  The static photo that accompanies strategically placed copy is great, but if you really want to knock the socks off your customers, differentiate yourself from your...
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How To Embrace the Full Potential of User Generated Content
by Make Your Mark|31 July 2024|Content Marketing, Online Marketing, SEO
Generated Content In 2014, the online fashion retailer ASOS opened up a new section of their website called “As Seen On Me,” featuring photos of customers wearing one or more pieces of ASOS clothing. Users could either upload their photos...
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How to Perform a Content Audit for Your Website
by Make Your Mark|02 July 2024|Content Marketing, Online Marketing, SEO
Effective content is a major deciding factor between an exceptional brand and an average one. The problem is, creating and maintaining mind-blowing content can be very challenging. That’s where a content audit comes in. By systematically evaluating your existing content,...
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Inbound Marketing Trends for 2022
Top 6 Inbound Marketing Trends for 2022
by Make Your Mark|08 February 2022|Content Marketing, Inbound Marketing, Influencer Marketing, Mobile Marketing, Video Content
The first quarter of 2022 is well underway and so should your inbound marketing goals for this year. Inbound marketing is defined as a marketing model whose sales performance relies on the initiative of its client base to find and...
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Top Five Digital Marketing Trends For 2022
by Make Your Mark|05 January 2022|Content Marketing, Online Marketing, Personalized Content, Push Notifications, Video Content
As you begin to wrap up your 2021 4th quarter campaign goals, you’ve probably given a thought, or two, or more to your digital marketing strategies for 2022. At the center of all marketing efforts is the ability to increase...
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How To Increase Website Traffic
by Make Your Mark|19 November 2021|Content Marketing, E-commerce, Facebook Advertising, Google Ads, Inbound Marketing, Influencer Marketing, Instagram Advertising, LinkedIn Advertising, Online Advertising, SEO, Social Media Advertising, TikTok Advertising, Website Traffic
One of the goals of any digital marketing strategy should be to increase website traffic and website clicks. Website traffic is important for your business for multiple reasons. Website traffic increases: Brand awareness Potential customers Qualified leads The opportunity to...
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How To Host a Webinar Like an Online Pro
by Make Your Mark|02 November 2021|Content Marketing, Inbound Marketing, Online Advertising, Online Marketing, Storytelling, Video Content, Website Traffic
Our seven best webinar practices, tips and tricks Webinars aren’t new, but in 2020 events went virtual in a major way allowing brands and business to continue to connect with followers and potential customers during the worst of the pandemic....
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SEO And Social Media
SEO And Social Media
by Make Your Mark|12 October 2021|Content Marketing, Inbound Marketing, Online Marketing, SEO, Social Media Marketing, Website Traffic
You don’t have to be an expert social media strategist to understand the important role social media plays in creating brand awareness and reaching potential customers. Search engine optimization, or SEO, is a tool that can improve social media marketing efforts...
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A finger touching a screen displaying AI marketing images
AI and the Future of Digital Marketing
by Make Your Mark|02 September 2021|AI, Analytics, Content Marketing, E-commerce & AI, Mobile Marketing, Online Marketing, Personalized Content, SEO
From the smartphones you can’t live without, the chatbots that assist you during a website visit, to the self-driving car Tesla is looking to release, artificial intelligence is everywhere and is a part of our everyday existence. Just as artificial intelligence...
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Content Marketing Trends to Watch for in 2021
by Make Your Mark|06 August 2021|Content Marketing, Inbound Marketing, LinkedIn Marketing, Online Marketing, SEO, Social Media Marketing, Video Content
Content marketing consists of the creation and sharing of material online with the purpose of driving consumer interest in a brand and their products or services. Content marketing helps drive sales, and as such significantly influences a customer's journey--including the...
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