Content Marketing

Hands in a heart shape, as an example of emotional branding.

by Make Your Mark|07 April 202529 April 2025|Content Marketing, Inbound Marketing, Online Advertising, Online Marketing, Storytelling

Everyone remembers the Folgers Christmas commercial. You know the one where the college student comes home on Christmas morning and he and his sister wake the rest of the family up by brewing a fresh batch of coffee. The aroma...

35 Methods to Get Fresh Content Ideas (And 5 Weird Ones For the Truly Desperate)

by Make Your Mark|28 February 202528 February 2025|Content Marketing

Coming up with fresh content ideas can feel like a never-ending challenge, but it’s one of the most important parts of keeping your content marketing...

How To Embrace the Full Potential of User Generated Content

by Make Your Mark|11 February 202525 February 2025|Content Marketing, Online Marketing, SEO

In 2014, the online fashion retailer ASOS opened up a new section of their website called “As Seen On Me,” featuring photos of customers wearing one or more pieces of ASOS clothing. Users could either upload their photos directly to...

How to Perform a Content Audit for Your Website

by Make Your Mark|02 July 202403 July 2024|Content Marketing, Online Marketing, SEO

Effective content is a major deciding factor between an exceptional brand and an average one. The problem is, creating and maintaining mind-blowing content can be very challenging. That’s where a content audit comes in. By systematically evaluating your existing content,...

Top 6 Inbound Marketing Trends for 2022

by Make Your Mark|08 February 202208 May 2024|Content Marketing, Inbound Marketing, Influencer Marketing, Mobile Marketing, Video Content

The first quarter of 2022 is well underway and so should your inbound marketing goals for this year. Inbound marketing is defined as a marketing model whose sales performance relies on the initiative of its client base to find and...

Top Five Digital Marketing Trends For 2022

by Make Your Mark|05 January 202208 May 2024|Content Marketing, Online Marketing, Personalized Content, Push Notifications, Video Content

As you begin to wrap up your 2021 4th quarter campaign goals, you’ve probably given a thought, or two, or more to your digital marketing strategies for 2022. At the center of all marketing efforts is the ability to increase...

How To Increase Website Traffic

by Make Your Mark|19 November 202108 May 2024|Content Marketing, E-commerce, Facebook Advertising, Google Ads, Inbound Marketing, Influencer Marketing, Instagram Advertising, LinkedIn Advertising, Online Advertising, SEO, Social Media Advertising, TikTok Advertising, Website Traffic

One of the goals of any digital marketing strategy should be to increase website traffic and website clicks. Website traffic is important for your business for multiple reasons. Website traffic increases: Brand awareness Potential customers Qualified leads The opportunity to...

How To Host a Webinar Like an Online Pro

by Make Your Mark|02 November 202108 May 2024|Content Marketing, Inbound Marketing, Online Advertising, Online Marketing, Storytelling, Video Content, Website Traffic

Our seven best webinar practices, tips and tricks Webinars aren’t new, but in 2020 events went virtual in a major way allowing brands and business to continue to connect with followers and potential customers during the worst of the pandemic....

SEO And Social Media

by Make Your Mark|12 October 202108 May 2024|Content Marketing, Inbound Marketing, Online Marketing, SEO, Social Media Marketing, Website Traffic

You don’t have to be an expert social media strategist to understand the important role social media plays in creating brand awareness and reaching potential customers. Search engine optimization, or SEO, is a tool that can improve social media marketing efforts...

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