SaaS Content Marketing: Helping People Understand the Product
Content majorly influences how people evaluate Saas products. Before contacting sales, people spend weeks doing their own research...
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SEO And Social Media
||Content Marketing, Inbound Marketing, Online Marketing, SEO, Social Media Marketing, Website Traffic
You don’t have to be an expert social media strategist to understand the important role social media plays in creating brand awareness and reaching potential customers. Search engine optimization, or SEO, is a tool that can improve social media marketing efforts...
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Feeling & Emotional Branding
Everyone remembers the Folgers Christmas commercial. You know the one where the college student comes home on Christmas morning and he and his sister wake the rest of the family up by brewing a fresh batch of coffee. The aroma...
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35 Methods to Get Fresh Content Ideas (And 5 Weird Ones For the Truly Desperate)
Coming up with fresh content ideas can feel like a never-ending challenge, but it’s one of the most important parts of keeping your content marketing...
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How To Embrace the Full Potential of User Generated Content
In 2014, the online fashion retailer ASOS opened up a new section of their website called “As Seen On Me,” featuring photos of customers wearing one or more pieces of ASOS clothing. Users could either upload their photos directly to...
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Video Killed the Print Ad Star
A picture is worth a thousand words, but a video is worth a million. The static photo that accompanies strategically placed copy is great, but if you really want to knock the socks off your customers, differentiate yourself from your...
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How to Perform a Content Audit for Your Website
Effective content is a major deciding factor between an exceptional brand and an average one. The problem is, creating and maintaining mind-blowing content can be very challenging. That’s where a content audit comes in. By systematically evaluating your existing content,...
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Top 6 Inbound Marketing Trends for 2022
The first quarter of 2022 is well underway and so should your inbound marketing goals for this year. Inbound marketing is defined as a marketing model whose sales performance relies on the initiative of its client base to find and...
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Top Five Digital Marketing Trends For 2022
As you begin to wrap up your 2021 4th quarter campaign goals, you’ve probably given a thought, or two, or more to your digital marketing strategies for 2022. At the center of all marketing efforts is the ability to increase...
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How To Increase Website Traffic
||Content Marketing, E-commerce, Facebook Advertising, Google Ads, Inbound Marketing, Influencer Marketing, Instagram Advertising, LinkedIn Advertising, Online Advertising, SEO, Social Media Advertising, TikTok Advertising, Website Traffic
One of the goals of any digital marketing strategy should be to increase website traffic and website clicks. Website traffic is important for your business for multiple reasons. Website traffic increases: Brand awareness Potential customers Qualified leads The opportunity to...
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PPC for E-commerce: What You…January 28, 2019
Social Media Campaign ExamplesFebruary 11, 2019
5 Things to Look for…February 25, 2019
Why Every Marketing Program Needs…March 4, 2019