Analytics

by Trevor Pendras|09 February 202408 May 2024|Analytics

Digital Marketing Analytics KPIs: as insightful as they can be frustrating. In spite of the overwhelming amounts of data ostensibly available to us, in many ways our job as analysts has only gotten harder. Things like “Data-driven marketing” and KPIs...

Chatbot Marketing: The Bot That Can Do A Lot

by Make Your Mark|23 March 202308 May 2024|AI, Analytics, eCommerce & AI, Inbound Marketing, Online Marketing, Personalized Content, SEO

Understanding Chatbots and How They Can Enhance Your Digital Marketing Strategy It’s the early 2000s, and you’re at work, sitting at your desk. You open up Microsoft Word to write up a report, and before you know it Microsoft’s word...

a human hand touching a cyborg hand representing AI in digital marketing

You, Yourself, and AI

by Make Your Mark|23 February 202308 May 2024|AI, Analytics, eCommerce & AI, Inbound Marketing, Online Marketing, Personalized Content

Does it ever feel like the businesses around you are moving faster than you are? You might know about AI, but are you taking full advantage of how it can streamline your business’s marketing? As members of the digital marketing industry,...

What Is Digital Strategy and Why Do You Need It?

by Make Your Mark|11 March 202208 May 2024|Analytics, eCommerce, Inbound Marketing, Online Advertising, Online Marketing, SEO

All businesses need an effective digital strategy to increase brand awareness, reach new customers and optimize business processes. So, what is digital strategy? Digital strategy refers to a company’s approach to the use of technology to increase the growth of...

Nine Ways to Use Data Analytics in Your Business

by Make Your Mark|09 September 202108 May 2024|Analytics, eCommerce & Analytics, Online Advertising, Online Marketing

Data analytics can assist with every facet of your business! This is because digital marketing analysts collect and assess data in order to facilitate decision-making, streamline processes, improve operations, and determine how business goals can best be achieved. So, what...

A finger touching a screen displaying AI marketing images

AI and the Future of Digital Marketing

by Make Your Mark|02 September 202108 May 2024|AI, Analytics, Content Marketing, eCommerce & AI, Mobile Marketing, Online Marketing, Personalized Content, SEO

From the smartphones you can’t live without, the chatbots that assist you during a website visit, to the self-driving car Tesla is looking to release, artificial intelligence is everywhere and is a part of our everyday existence. Just as artificial intelligence...

2021 eCommerce Trends That Should Be on Your Radar

by Make Your Mark|14 January 202108 May 2024|AI, Analytics, Content Marketing, eCommerce, eCommerce & AI, eCommerce & Analytics, Mobile Marketing, Online Advertising, Personalized Content, Social Media Advertising, Video Content

The pandemic hasn’t had many positive ripple effects, except when one looks at eCommerce trends. According to experts, the pandemic of 2020 has launched eCommerce approximately 5 years ahead. This change has caused a shift in buying habits and more....

Save Your Ecommerce Holiday Season from The Grinch

by Make Your Mark|09 November 202008 May 2024|Analytics, Content Marketing, eCommerce & Holidays, Inbound Marketing, Online Advertising, SEO, Social Media Marketing, Website Traffic

Tweak your holiday ecommerce sales with these tips There’s no doubt that 2020 will go down in history as a year with as many twists and turns as a Shakespeare play. Let’s be even more frank, it’s been the year...

by Make Your Mark|12 November 201908 May 2024|Analytics, Content Marketing, eCommerce & AI, Email Marketing, Google Ads, Inbound Marketing, Online Advertising, Online Marketing, Pay-Per-Click, SEO, Social Media Marketing, Tools and Resources

In order for any business to be successful, a good inbound marketing strategy is a must-have. Most of today's consumers turn to the internet when shopping for products and services, and effective digital marketing content will capture their attention and...

What to Look for When Searching for a Philadelphia Branding Agency

by Make Your Mark|16 July 201908 May 2024|Analytics, Inbound Marketing, Online Advertising, Online Marketing, Storytelling, Tools and Resources

Marketing is the business of promoting and selling products and services, and branding is an essential part of contemporary marketing. Before we delve into branding, let's consider a typical marketing process, beginning with your business mission, vision, and values. Mission,...

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