A Digital Marketing Blog
How SEO Is Changing
SEO is having an identity crisis. Gone are the days when stuffing a blog with...How To Fix Your Brand Messaging
Your brand messaging is more than just words—it’s the promise you make to your audience,...This Month in Google: Guilty Again in Google Antitrust Case
When it comes to courtroom drama, Google is no stranger to the spotlight. In the...Feeling & Emotional Branding
Everyone remembers the Folgers Christmas commercial. You know the one where the college student comes...This Month in Google: AI Mode is Google’s Bold New Experiment
Google is shaking up the way we interact with the internet, and this time, it's...A Brief History of AI in Marketing
AI is everywhere. From chatbots that handle customer inquiries in seconds to algorithms that predict...35 Methods to Get Fresh Content Ideas (And 5 Weird Ones For the Truly Desperate)
Coming up with fresh content ideas can feel like a never-ending challenge, but it’s one...This Month in Google: Are AI Overviews Killing Organic Search?
When AI Overviews (AIOs) first launched on Google, the blowback from those in (and outside)...