Inbound Marketing

A phone camera shooting video marketing images
Video Killed the Print Ad Star
by Make Your Mark|11 January 2025|Content Marketing, Online Marketing, Social Media Marketing, Storytelling, Video Content
A picture is worth a thousand words, but a video is worth a million.  The static photo that accompanies strategically placed copy is great, but if you really want to knock the socks off your customers, differentiate yourself from your...
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Is TikTok Good for Advertising?
by Make Your Mark|23 November 2024|Online Advertising, Social Media Advertising, TikTok Advertising, TikTok Marketing, Video Content
In today's digital age, TikTok has quickly become one of the top social media platforms, and it's no surprise that businesses are taking advantage of its potential for advertising and marketing. With its unique format and wide range of creative...
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How To Embrace the Full Potential of User Generated Content
by Make Your Mark|31 July 2024|Content Marketing, Online Marketing, SEO
Generated Content In 2014, the online fashion retailer ASOS opened up a new section of their website called “As Seen On Me,” featuring photos of customers wearing one or more pieces of ASOS clothing. Users could either upload their photos...
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How to Perform a Content Audit for Your Website
by Make Your Mark|02 July 2024|Content Marketing, Online Marketing, SEO
Effective content is a major deciding factor between an exceptional brand and an average one. The problem is, creating and maintaining mind-blowing content can be very challenging. That’s where a content audit comes in. By systematically evaluating your existing content,...
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A ReMARKable Marketing Knowledge Base: Coming in Q4
by Make Your Mark|02 October 2023|Inbound Marketing, Storytelling
It’s a simple thing these days to turn to Google and say, “10 best copywriting tools” or “best free AI tool.” What’s not simple is going through the endless articles full of results that tend to be really dry. Most...
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TikTok as a Search Engine: The Social Media Marketing Evolution
by Make Your Mark|25 August 2023|Inbound Marketing, Storytelling
In a remarkably short time, TikTok has clawed its way into today’s top-ranking social media platforms. What started as a fun short-form video sharing app has transformed into a cultural powerhouse and authority for a wide demographic of people. The...
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What is Task Automation, and How Much Should You Do With It?
by Make Your Mark|28 July 2023|Inbound Marketing, Storytelling
What is task automation? In a single word: lifesaving. Task automation streamlines processes. The automation software we have available today can whittle down a task that usually takes an hour long to complete to a few minutes. That’s powerful stuff!...
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Code on a laptop, showing how meta tags can be added to the backend of a website
Meta Tags For Dummies
by Make Your Mark|04 July 2023|Inbound Marketing, Storytelling
What ARE meta tags? Close your eyes and imagine you’re browsing through your favorite clothing store. You pick up a nice-looking shirt, and peek at the tag. If you scan the barcode on that tag, the shirt will pop up...
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PPC Strategies for Businesses
by Make Your Mark|03 July 2023|Inbound Marketing, Storytelling
Pay-per-click marketing, or PPC, has quickly become one of the most effective ways to reach potential customers online via search engines. With PPC ads, you only pay for the advertising if someone clicks on it, so you can potentially get...
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How to Work With AI (And Keep Your Job While You’re At It)
by Make Your Mark|06 June 2023|Inbound Marketing, Storytelling
Click here to skip to the picture examples! “AI Will Destroy Jobs” “The Dangers of AI” “Will AI Take Over the World?” The headlines can’t—won’t—stop talking about it. AI is the future! AI will ruin our future! AI is helping...
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