Inbound Marketing

Hands in a heart shape, as an example of emotional branding.

by Make Your Mark|07 April 202527 May 2025|Content Marketing, Inbound Marketing, Online Advertising, Online Marketing, Storytelling

Everyone remembers the Folgers Christmas commercial. You know the one where the college student comes home on Christmas morning and he and his sister wake the rest of the family up by brewing a fresh batch of coffee. The aroma...

35 Methods to Get Fresh Content Ideas (And 5 Weird Ones For the Truly Desperate)

by Make Your Mark|28 February 202516 May 2025|Content Marketing

Coming up with fresh content ideas can feel like a never-ending challenge, but it’s one of the most important parts of keeping your content marketing...

Chatbot Marketing: The Bot That Can Do A Lot

by Make Your Mark|23 February 202516 May 2025|AI, Analytics, E-commerce & AI, Inbound Marketing, Online Marketing, Personalized Content, SEO

Understanding Chatbots and How They Can Enhance Your Digital Marketing Strategy It’s the early 2000s, and you’re at work, sitting at your desk. You open up Microsoft Word to write up a report, and before you know it Microsoft’s word...

How To Embrace the Full Potential of User Generated Content

by Make Your Mark|11 February 202521 May 2025|Content Marketing, Online Marketing, SEO

In 2014, the online fashion retailer ASOS opened up a new section of their website called “As Seen On Me,” featuring photos of customers wearing one or more pieces of ASOS clothing. Users could either upload their photos directly to...

An open notebook with storytelling marketing ideas

8 Storytelling Tips Your Content Marketing Team Should Use

by Make Your Mark|07 February 202527 May 2025|Inbound Marketing, Storytelling

When it comes to marketing, all roads begin and end with one question: what message do we want to share with our audience? Marketing is more than peddling your products or service by using phrases and visuals that’ll entice consumers...

How to Perform a Content Audit for Your Website

by Make Your Mark|02 July 202415 May 2025|Content Marketing, Online Marketing, SEO

Effective content is a major deciding factor between an exceptional brand and an average one. The problem is, creating and maintaining mind-blowing content can be very challenging. That’s where a content audit comes in. By systematically evaluating your existing content,...

A ReMARKable Marketing Knowledge Base: Coming in Q4

by Make Your Mark|02 October 202308 May 2024|Inbound Marketing, Storytelling

It’s a simple thing these days to turn to Google and say, “10 best copywriting tools” or “best free AI tool.” What’s not simple is going through the endless articles full of results that tend to be really dry. Most...

TikTok as a Search Engine: The Social Media Marketing Evolution

by Make Your Mark|25 August 202316 May 2025|Inbound Marketing, Storytelling

In a remarkably short time, TikTok has clawed its way into today’s top-ranking social media platforms. What started as a fun short-form video sharing app has transformed into a cultural powerhouse and authority for a wide demographic of people. The...

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