eCommerce & Analytics

Nine Ways to Use Data Analytics in Your Business

by Make Your Mark|09 September 202108 May 2024|Analytics, eCommerce & Analytics, Online Advertising, Online Marketing

Data analytics can assist with every facet of your business! This is because digital marketing analysts collect and assess data in order to facilitate decision-making, streamline processes, improve operations, and determine how business goals can best be achieved. So, what...

2021 eCommerce Trends That Should Be on Your Radar

by Make Your Mark|14 January 202108 May 2024|AI, Analytics, Content Marketing, eCommerce, eCommerce & AI, eCommerce & Analytics, Mobile Marketing, Online Advertising, Personalized Content, Social Media Advertising, Video Content

The pandemic hasn’t had many positive ripple effects, except when one looks at eCommerce trends. According to experts, the pandemic of 2020 has launched eCommerce approximately 5 years ahead. This change has caused a shift in buying habits and more....

Google Remarketing Strategy: 7 Tips to Plan & Create Growth-Driven Campaigns

by Make Your Mark|16 March 202008 May 2024|eCommerce & Analytics, Google Ads, Inbound Marketing, Online Advertising, Online Marketing, Pay-Per-Click (PPC)

As a business owner or marketing professional, it's important to employ a growth-designed Google marketing strategy. There are many channels you can use to grow your online traffic and conversions, including Google ad campaigns. Here's what you need to know...

Facebook Marketing Strategy: A Must Have

by Make Your Mark|01 March 202008 May 2024|Content Marketing, eCommerce & Analytics, Facebook Advertising, Facebook Marketing, Online Advertising, Online Marketing, Social Media Advertising, Social Media Marketing

For any business looking to target their audience and connect with customers more effectively, social media is an essential place to start. Particularly for online businesses, Facebook can be a powerful tool if used correctly. But when it comes to...

woman on computer learning how to be successful with google ads

Digital Marketing Tips: How to be Successful with Google Ads

by Make Your Mark|13 September 201908 May 2024|eCommerce & Analytics, Google Ads, Inbound Marketing, Online Advertising, Online Marketing, Pay-Per-Click (PPC), Tools and Resources

If you’re a marketing professional looking for the best way to get into digital marketing, then Google Ads is an excellent place to start. Google Ads comes complete with a wide range of features that enable you to pinpoint your...

Key Instagram Marketing Tips and Strategies for Your Business

by Make Your Mark|26 August 201908 May 2024|Content Marketing, eCommerce & Analytics, Inbound Marketing, Instagram Advertising, Instagram Marketing, Online Marketing, Social Media Marketing

Instagram is a social media network on the rise, particularly among millennials and Gen Z users. Instagram users are incredibly engaged, which means that there's huge advertising potential for your B2B or B2C business. Since it's a visual platform based...

PPC Strategies for eCommerce Businesses

by Make Your Mark|31 May 201908 May 2024|eCommerce & Analytics, Google Ads, Online Advertising, Pay-Per-Click (PPC)

Pay-per-click marketing, or PPC, has quickly become one of the most effective ways to reach potential customers online via search engines. With PPC ads, you only pay for the advertising if someone clicks on it, so you can potentially get...

Tips and Tricks for Selling on Amazon

by Make Your Mark|01 April 201908 May 2024|Amazon Advertising, eCommerce & Analytics, Online Advertising

Optimizing your product to sell on Amazon can be challenging. Businesses and individuals that sell on Amazon want to drive buyers toward their products to increase sales and grow their eCommerce business. Sellers often try to understand on how to...

PPC for eCommerce expert in black black dress holding a "Like a Boss" mug.

PPC for eCommerce: What You Need to Know

by Make Your Mark|28 January 201908 May 2024|eCommerce & Analytics, Google Ads, Online Advertising, Pay-Per-Click (PPC)

Google Ads (formerly known as Google AdWords) is the single most popular advertising platform in the world. Google Ads enables eCommerce businesses to create ads that appear on Google’s search engine and other Google properties and partners. It operates on...

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