eCommerce

Chatbot Marketing: The Bot That Can Do A Lot

by Make Your Mark|23 March 202330 May 2023|AI, Analytics, eCommerce & AI, Inbound Marketing, Online Marketing, Personalized Content, SEO

Understanding Chatbots and How They Can Enhance Your Digital Marketing Strategy It’s the early 2000s, and you’re at work, sitting at your desk. You open up Microsoft Word to write up a report, and before you know it Microsoft’s word...

a human hand touching a cyborg hand representing AI in digital marketing

You, Yourself, and AI

by Make Your Mark|23 February 202330 May 2023|AI, Analytics, eCommerce & AI, Inbound Marketing, Online Marketing, Personalized Content

Does it ever feel like the businesses around you are moving faster than you are? You might know about AI, but are you taking full advantage of how it can streamline your business’s marketing? As members of the digital marketing industry,...

What Is Digital Strategy and Why Do You Need It?

by Make Your Mark|11 March 202231 May 2023|Analytics, eCommerce, Inbound Marketing, Online Advertising, Online Marketing, SEO

All businesses need an effective digital strategy to increase brand awareness, reach new customers and optimize business processes. So, what is digital strategy? Digital strategy refers to a company’s approach to the use of technology to increase the growth of...

How To Increase Website Traffic

by Make Your Mark|19 November 202131 May 2023|Content Marketing, eCommerce, Facebook Advertising, Google Ads, Inbound Marketing, Influencer Marketing, Instagram Advertising, LinkedIn Advertising, Online Advertising, SEO, Social Media Advertising, TikTok Advertising, Website Traffic

One of the goals of any digital marketing strategy should be to increase website traffic and website clicks. Website traffic is important for your business for multiple reasons. Website traffic increases: Brand awareness Potential customers Qualified leads The opportunity to...

PPC Advertising Tricks and Tips

by Make Your Mark|02 November 202131 May 2023|eCommerce, Facebook Advertising, Google Ads, Instagram Advertising, Online Advertising, Pay-Per-Click (PPC), Website Traffic

As digital marketing continues to shift and grow, businesses and brands are always on the lookout for ways to raise their search visibility and convert more customers. One of the most effective ways to do this is through PPC advertising....

Nine Ways to Use Data Analytics in Your Business

by Make Your Mark|09 September 202131 May 2023|Analytics, eCommerce & Analytics, Online Advertising, Online Marketing

Data analytics can assist with every facet of your business! This is because digital marketing analysts collect and assess data in order to facilitate decision-making, streamline processes, improve operations, and determine how business goals can best be achieved. So, what...

AI and the Future of Digital Marketing

by Make Your Mark|02 September 202131 May 2023|AI, Analytics, Content Marketing, eCommerce & AI, Mobile Marketing, Online Marketing, Personalized Content, SEO

From the smartphones you can’t live without, the chatbots that assist you during a website visit, to the self-driving car Tesla is looking to release, artificial intelligence is everywhere and is a part of our everyday existence. Just as artificial intelligence...

Make Your Mark Digital Marketing Glossary

by Make Your Mark|24 August 202131 May 2023|eCommerce, Glossary, Online Advertising, Online Marketing, Tools and Resources

Have you ever found yourself scratching your head trying to recall what a bounce rate means? Or you’ve wondered what MOFU stands for...

Teach Me to TikTok

by Make Your Mark|18 May 202131 May 2023|AI, Content Marketing, eCommerce & Influencer Marketing, Online Advertising, Online Marketing, Social Media Marketing, TikTok Advertising, TikTok Marketing, Video Content

When I first heard rumblings about TikTok, I first thought it was the newest dance. I was all prepared to learn the steps so I could kill it in the club post pandemic and keep up with cool kids in...

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