Cultivating every touchpoint of the consumer journey
Customers have gone from walking into brick and mortar stores, to traveling around in multi-level malls, to sitting in front of their desktops and laptops, to clicking an item on their smartphone to purchase.
eCommerce is more than selling products online. For a company’s eCommerce strategy to be successful, they must also have a winning marketing strategy that converts shopping carts into order numbers.
When clicked, your display ad will redirect the visitor to a landing page with clear messaging highlighting your products and services.
Informative blogs, how to guides, user-generated content, emotional storytelling/branding, and product page content tailored to educate, entertain and convince your target audience to become consumers.
Approximately 98.55% of social media audiences open at least 4 accounts daily. Short videos, real-time marketing and live chats are ways to engage your audience in a nonintrusive way.
Personalized newsletters and discount offers, if framed correctly, can be persuasive tools that can direct your target audience to your eCommerce stores.
Utilizing search engine sites such as Google to place bids for ad placement in a sponsored link.
Track users who have visited your website but didn’t act. Increase brand awareness and entice customers to return to your website to complete their purchase.
Today’s consumer has mastered the art of multitasking. eCommerce is one of the fastest growing industries. Exceptional companies meet their customers where they are most likely to consume content and make purchases. Wherever your customer is, Make Your Mark wants to make sure you are there too!