Social Media Advertising

Group of professionals standing in an office discussing social media recruiting
Do Companies Use Social Media for Recruiting?
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The world of recruitment has evolved. Gone are the days when companies solely relied on traditional job boards, word-of-mouth, or newspaper...
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Is TikTok Good for Advertising?
In today's digital age, TikTok has quickly become one of the top social media platforms, and it's no surprise that businesses are taking advantage of its potential for advertising and marketing. With its unique format and wide range of creative...
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80/20 rule social media
What is the 80/20 Rule in Social Media?
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Are rules made to be broken? Your answer to that might depend on your personality and length of your criminal record — but we’re asking the wrong question here. It’s not a matter of whether rules are meant to be...
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social media in inbound marketing
The Role of Social Media in Inbound Marketing
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When we think of social media, we typically think of staying connected, sharing moments, and following the latest trends. But it can be used for so much more. Social media in inbound marketing has transformed into a strategic tool for...
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Why people use social media
Why People Use Social Media: A Comprehensive Study
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Social media has become so ingrained in our lives today that unlocking your phone and opening Instagram or TikTok is almost a reflex. With just a tap, we dive into a seemingly endless stream of content designed to captivate our...
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monetization in social media
Monetization in Social Media: Which Platform Pays the Most?
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Social media has grown from a fun place to connect with friends and share experiences to a career-defining, revenue-generating ecosystem of platforms. For creators, influencers, and even businesses, making money off of content on platforms like YouTube, Instagram, and TikTok...
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How To Increase Website Traffic
One of the goals of any digital marketing strategy should be to increase website traffic and website clicks. Website traffic is important for your business for multiple reasons. Website traffic increases: Brand awareness Potential customers Qualified leads The opportunity to...
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Woman on laptop at coffee shop working on ppc advertising
PPC Advertising Tricks and Tips
As digital marketing continues to shift and grow, businesses and brands are always on the lookout for ways to raise their search visibility and convert more customers. One of the most effective ways to do this is through PPC advertising....
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Tiktok marketing displayed on a phone screen
Teach Me to TikTok
When I first heard rumblings about TikTok and (TikTok marketing), I first thought it was the newest dance. I was all prepared to learn the steps so I could kill it in the club post pandemic and keep up with...
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Youtube marketing page displayed on a computer screen
10 Biggest YouTube Marketing Blunders
When it comes to marketing for social media, what is said in a carefully crafted post can be said so much better in a video. Short form video is here to stay and brands are posting them all over Facebook,...
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