Online Advertising

What Is Digital Strategy and Why Do You Need It?

by Make Your Mark|11 March 202231 May 2023|Analytics, eCommerce, Inbound Marketing, Online Advertising, Online Marketing, SEO

All businesses need an effective digital strategy to increase brand awareness, reach new customers and optimize business processes. So, what is digital strategy? Digital strategy refers to a company’s approach to the use of technology to increase the growth of...

Increase Brand Awareness with Google AdWords

by Make Your Mark|17 December 202131 May 2023|Google Ads, Online Advertising, Pay-Per-Click (PPC), Tools and Resources, Website Traffic

Whether your company is selling your products and services online, or in a brick-and-mortar location, you want to increase brand awareness and drive as many users to your site as possible. The number one way to achieve your marketing goals...

How To Increase Website Traffic

by Make Your Mark|19 November 202131 May 2023|Content Marketing, eCommerce, Facebook Advertising, Google Ads, Inbound Marketing, Influencer Marketing, Instagram Advertising, LinkedIn Advertising, Online Advertising, SEO, Social Media Advertising, TikTok Advertising, Website Traffic

One of the goals of any digital marketing strategy should be to increase website traffic and website clicks. Website traffic is important for your business for multiple reasons. Website traffic increases: Brand awareness Potential customers Qualified leads The opportunity to...

How To Host a Webinar Like an Online Pro

by Make Your Mark|02 November 202131 May 2023|Content Marketing, Inbound Marketing, Online Advertising, Online Marketing, Storytelling, Video Content, Website Traffic

Our seven best webinar practices, tips and tricks Webinars aren’t new, but in 2020 events went virtual in a major way allowing brands and business to continue to connect with followers and potential customers during the worst of the pandemic....

PPC Advertising Tricks and Tips

by Make Your Mark|02 November 202131 May 2023|eCommerce, Facebook Advertising, Google Ads, Instagram Advertising, Online Advertising, Pay-Per-Click (PPC), Website Traffic

As digital marketing continues to shift and grow, businesses and brands are always on the lookout for ways to raise their search visibility and convert more customers. One of the most effective ways to do this is through PPC advertising....

Nine Ways to Use Data Analytics in Your Business

by Make Your Mark|09 September 202131 May 2023|Analytics, eCommerce & Analytics, Online Advertising, Online Marketing

Data analytics can assist with every facet of your business! This is because digital marketing analysts collect and assess data in order to facilitate decision-making, streamline processes, improve operations, and determine how business goals can best be achieved. So, what...

Make Your Mark Digital Marketing Glossary

by Make Your Mark|24 August 202131 May 2023|eCommerce, Glossary, Online Advertising, Online Marketing, Tools and Resources

Have you ever found yourself scratching your head trying to recall what a bounce rate means? Or you’ve wondered what MOFU stands for...

Teach Me to TikTok

by Make Your Mark|18 May 202131 May 2023|AI, Content Marketing, eCommerce & Influencer Marketing, Online Advertising, Online Marketing, Social Media Marketing, TikTok Advertising, TikTok Marketing, Video Content

When I first heard rumblings about TikTok, I first thought it was the newest dance. I was all prepared to learn the steps so I could kill it in the club post pandemic and keep up with cool kids in...

10 Biggest YouTube Marketing Blunders

by Make Your Mark|30 March 202131 May 2023|Content Marketing, Inbound Marketing, Online Marketing, Social Media Marketing, Storytelling, Video Content, YouTube Advertising, YouTube Marketing

When it comes to marketing for social media, what is said in a carefully crafted post can be said so much better in a video. Short form video is here to stay and brands are posting them all over Facebook,...

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