Digital Marketing Glossary
Have you ever found yourself scratching your head trying to recall what a bounce rate means? Or you’ve wondered what MOFU stands for...
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Is TikTok Good for Advertising?
In today's digital age, TikTok has quickly become one of the top social media platforms, and it's no surprise that businesses are taking advantage of its potential for advertising and marketing. With its unique format and wide range of creative...
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What is the 80/20 Rule in Social Media?
Are rules made to be broken? Your answer to that might depend on your personality and length of your criminal record — but we’re asking the wrong question here. It’s not a matter of whether rules are meant to be...
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The Role of Social Media in Inbound Marketing
When we think of social media, we typically think of staying connected, sharing moments, and following the latest trends. But it can be used for so much more. Social media in inbound marketing has transformed into a strategic tool for...
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A Complete Guide To Google Responsive Search Ads (RSAs)
Responsive Search Ads (RSAs) are one of the latest ad formats introduced by Google, designed to bring flexibility and enhance ad relevance by automatically combining different headlines and descriptions. Unlike traditional Expanded Text Ads (ETAs), which require a fixed format,...
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Why People Use Social Media: A Comprehensive Study
Social media has become so ingrained in our lives today that unlocking your phone and opening Instagram or TikTok is almost a reflex. With just a tap, we dive into a seemingly endless stream of content designed to captivate our...
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Monetization in Social Media: Which Platform Pays the Most?
Social media has grown from a fun place to connect with friends and share experiences to a career-defining, revenue-generating ecosystem of platforms. For creators, influencers, and even businesses, making money off of content on platforms like YouTube, Instagram, and TikTok...
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How To Perform a Full PPC Audit
Running a successful PPC (pay-per-click) campaign is more than just launching ads and hoping for the best — it’s an ongoing process of fine-tuning and optimization. If you want your campaigns to truly thrive, regular PPC audits are your secret...
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How To Stop Google Ads: A Complete Guide to Blocking and Disabling Ads
Google Ads are everywhere. They pop up in your search results, appear before videos, and even follow you around the web based on your browsing history. While these ads serve a purpose for businesses looking to grow, many users find...
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PPC Analysis: Using Results to Define Future Success
Pay-per-click (PPC) advertising is a major contributor to brands’ online success. But running ads isn’t a rinse and repeat kind of deal. To get actual results, you need to be constantly looking out for opportunities to improve your campaigns. With...
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PPC for eCommerce: What You…January 28, 2019
Social Media Campaign ExamplesFebruary 11, 2019
5 Things to Look for…February 25, 2019
Why Every Marketing Program Needs…March 4, 2019