Online Advertising

Photo of a woman or small group of people filming a TikTok video.
Is TikTok Good for Advertising?
In today's digital age, TikTok has quickly become one of the top social media platforms, and it's no surprise that businesses are taking advantage of its potential for advertising and marketing. With its unique format and wide range of creative...
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What is Digital Strategy
What Is Digital Strategy and Why Do You Need It?
All businesses need an effective digital strategy to increase brand awareness, reach new customers and optimize business processes.  So, what is digital strategy? Digital strategy refers to a company’s approach to the use of technology to increase the growth of...
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Increase Brand Awareness with Google AdWords
Whether your company is selling your products and services online, or in a brick-and-mortar location, you want to increase brand awareness and drive as many users to your site as possible. The number one way to achieve your marketing goals...
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How To Increase Website Traffic
One of the goals of any digital marketing strategy should be to increase website traffic and website clicks. Website traffic is important for your business for multiple reasons. Website traffic increases: Brand awareness Potential customers Qualified leads The opportunity to...
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How To Host a Webinar Like an Online Pro
Our seven best webinar practices, tips and tricks Webinars aren’t new, but in 2020 events went virtual in a major way allowing brands and business to continue to connect with followers and potential customers during the worst of the pandemic....
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Woman on laptop at coffee shop working on ppc advertising
PPC Advertising Tricks and Tips
As digital marketing continues to shift and grow, businesses and brands are always on the lookout for ways to raise their search visibility and convert more customers. One of the most effective ways to do this is through PPC advertising....
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Nine Ways to Use Data Analytics in Your Business
Data analytics can assist with every facet of your business! This is because digital marketing analysts collect and assess data in order to facilitate decision-making, streamline processes, improve operations, and determine how business goals can best be achieved.  So, what...
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Digital Marketing Glossary
Have you ever found yourself scratching your head trying to recall what a bounce rate means? Or you’ve wondered what MOFU stands for...
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Tiktok marketing displayed on a phone screen
Teach Me to TikTok
When I first heard rumblings about TikTok and (TikTok marketing), I first thought it was the newest dance. I was all prepared to learn the steps so I could kill it in the club post pandemic and keep up with...
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Youtube marketing page displayed on a computer screen
10 Biggest YouTube Marketing Blunders
When it comes to marketing for social media, what is said in a carefully crafted post can be said so much better in a video. Short form video is here to stay and brands are posting them all over Facebook,...
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