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How long has it been since you’ve encountered content from an influencer? How many hours, or how many minutes? It can’t have been too long, they’re everywhere!
Now imagine it’s your business’s content that you’re seeing influencers talk about everywhere. That sounds pretty great, right?
Digital Marketing vs Influencer Marketing
First things first: let’s make sure we’re all on the same page.
Digital marketing refers to any kind of marketing that involves creating and distributing content through various digital channels in order to reach a specific target audience. With digital marketing, brands have complete control over the content they create and distribute.
On the other hand, influencer marketing is a specific type of digital marketing that involves partnering with influencers to promote a product or service. With influencer marketing, brands must trust the influencer to create content that aligns with their values and messaging.
How Does Working with An Influencer Benefit Your Digital Marketing Strategy?
You don’t have to spend much time on the internet these days before you encounter an influencer promoting a business in some manner.
If your digital marketing strategy doesn’t already include working with at least one influencer, we’ve compiled some of the key reasons why your business needs to change that:
- Because influencers have already built a relationship with their followers, they bring a level of authenticity and trust to a campaign. Accordingly, influencer opinions, recommendations, and endorsements often carry more weight and are seen as more authentic than traditional advertising.
- Influencers often have a specific niche or area of expertise, so an influencer who aligns with your brand values and target audience can help you reach a highly engaged and receptive audience that may be more likely to convert into customers.
- Influencer marketing can help build brand awareness and credibility.
Choosing Digital Influencers For Your Business
When you hear the word influencer, you might think of celebrity influencers first– which is admittedly an expensive option and may feel out of reach.
We have good news: working with an influencer really isn’t as implausible as you might think.
You Don’t Have to Break the Bank
How much you spend will depend on the type of influencer your business seeks to collaborate with, and there are many different types. As a result, incorporating digital influencers into your marketing strategies can actually be a cost-effective way to reach your target audience.
Think about it: traditional forms of advertising, such as TV ads or print ads, can cost a good chunk of change. And in today’s age when everyone is always on their phone, well, they may not be as effective at reaching your targeted audience.
As we said, there is a multitude of kinds of influencers, but here are some of the more common ones you’ll see around the internet:
- Celebrity influencers
Fame achieved outside of social media.
A large following, typically over 100,000 followers.
A smaller following, typically between 10,000 and 100,000 followers.
They often have a highly engaged audience and are seen as more authentic and relatable than macro-influencers.
A very small following, typically under 10,000 followers.
They may have a highly niche audience or a very local focus.
Recognized as experts in a particular industry or field.
They may have a smaller following than other types of influencers, but they have a high level of authority and credibility.
- Brand ambassadors
They have an ongoing relationship with a particular brand and promote on a regular basis.
Use their platform to promote social or political causes and inspire action among their followers.
To identify influencers that will help your digital marketing strategy achieve maximum impact, you need to do some target audience research to understand their interests, demographics, preferences, and behavior. Once you have identified the right influencers for your brand, you can begin reaching out, building relationships, and start creating meaningful collaborations.
Their Star Sign is Influencer
The thing is, all influencers have something in common: they’re influencers!
Similar to the networks that get created by contestants across the seasons of reality tv shows, influencers also have their own networks and communities. So not only do a lot of influencers know each other, but influencers are also likely to interact and communicate with other influencers even if they don’t know them personally.
You have the opportunity to take advantage of that!
Here’s our takeaway tip:
When you start collaborating with an influencer, try to see if they have any friends or connections who might also be interested in working to promote your business.
Contact Make Your Mark today to schedule a consultation!
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