In order for any business to be successful, a good inbound marketing strategy is a must-have. Most of today’s consumers turn to the internet when shopping for products and services, and effective digital marketing content will capture their attention and lead to an increase in sales. Using digital marketing tools is one of the easiest ways to stay on top of your digital marketing strategy. Here are some of the most popular digital marketing automation software tools and their benefits.


This is a comprehensive marketing tool designed for professionals. It has a multitude of features to support your various digital marketing efforts, including SEO, PPC, and social media. It also has tools to help you create successful content marketing pieces and analyze your competitors’ performance to spot new opportunities. SEMRush is available for enterprise businesses as well as for eCommerce.


Hootsuite is a digital marketing tool with a focus on social media. This tool integrates with all the social media networks you might want to use, and makes it easy to schedule posts and review your analytics. The platform also has tools to help you find new content and assign projects to members of your team. The app connects with over 35 different social networks, which makes it easy to expand your digital marketing reach.


HubSpot is an extensive digital marketing platform that also offers tools for sales and customer service. They have a focus on inbound marketing, with full content management software that helps you personalize landing pages and manage your web traffic. HubSpot also has tools to help with SEO, email marketing, social media, and several other aspects of online marketing. You can also use HubSpot to manage all of your ads on platforms like Google and Facebook. This is one of the most comprehensive digital marketing tools out there.


SpyFu focuses on keyword research for SEO and PPC strategy. Their tools help you analyze your competitors’ keywords and strategy, and give you recommendations to improve your rankings. They also have tools to help you find and manage your SEO backlinks. SpyFu provides some of the most detailed keyword research of any digital marketing tools currently available.


Marketo is Adobe’s marketing automation platform, and it has a number of different features to help you manage your marketing campaigns. It has features to help you target your ads, manage social media and email campaigns, track your leads, and much more. This platform also has plenty of analytics tools where you can track your performance and learn more about the demographics of your potential customers.


This marketing tool has a focus on email marketing, a beneficial strategy that is often overlooked. MailChimp has tools and templates to help you gather leads and create a customized email marketing campaign. They also have a full content management system that you can use for landing pages, social media marketing, Google ads, and more.

These are just a few of the many powerful digital marketing automation software tools out there. These tools provide helpful analytics and content creation features that will help you stay on top of your competition.

To find a plethora of digital marketing tips and topics, visit Make Your Mark’s digital marketing blog.

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