SEO for Law Firms and Lawyers

Work with us to significantly increase your chances of finding new clients and cases.

Here’s how it works: when you engage us for SEO for law firms and lawyers, we’ll optimize your website to rank higher in search engine results pages (SERPs) for queries that are relevant to the legal services that your firm offers. 

In other words, better rankings = more cases.

We treat our clients like you do your cases: intentionally. With our customized plans for law firm SEO, you’ll see your website traffic numbers rise, which will boost your law firm’s growth, credibility, and revenue. All it takes is the right SEO strategy, and we’ve got that here at Make Your Mark.

When you partner with us, you’ll be working with an unparalleled team of law firm SEO experts. We’ll help you develop, implement, and manage effective SEO for law firms and lawyers. Trust us, we’ve got what you need.
Make Your Mark is a law firm SEO agency.
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Local SEO for Lawyers

Local SEO is a set of strategies that help law firms rank higher in search engine results pages (SERPs) for local-based keywords. This means that when people search for legal services in a specific location, your law firm’s website will appear higher in the search results. We’ll look at:

Google My Business

Google My Business is a free service that allows businesses to create a listing on Google Maps and in the Google Search results. This is one of the most important factors for local SEO. 


When people search for legal services, they often use location-based keywords. For example, “personal injury lawyer in Philadelphia” or “family law in New York City.” It’s important to optimize your website for these keywords so that your law firm appears higher in the search results for the terms that apply to you.


Your website’s content should be informative and engaging, and it should be relevant to the keywords that you are targeting. You should also include local keywords in your content.


Backlinks are links from other credible websites to your website. Backlinks are a signal to search engines that your website is authoritative and trustworthy, which can help to improve your ranking.

Technical SEO

The technical aspects of your website can also affect your local SEO ranking. Things like website speed, mobile-friendliness, and security are all factors in that determination.

Law Firm SEO Services

Our services include SEO for family law, SEO for personal injury law, and SEO for other law practices.

Keyword research

Based on the type of law your firm specializes in, we’ll narrow down a list of keywords that your potential clients are using to search for your services. 

Content optimization

Using that list of target keywords, we’ll optimize your website’s content to match those keywords.

Backlink building

We’ll help you build a credible network of backlinks to your site, which will improve your ranking in search engines.

Technical SEO

We’ll examine your website’s performance, such as loading speed and security. Most people browse the internet on their smartphones, so we’ll make sure your content is readable and accessible on mobile devices.

Tracking and reporting

We’ll help you collect data and put together regular reports to determine how effective your SEO strategy is.

SEO Services for Lawyers

For practicing lawyers who are unattached to a firm, having an individual professional website is crucial for your visibility to potential clients. We can audit your website, identify areas of improvement, and help you implement an SEO strategy that will boost your ranking in search engine results pages. 

Ready to start attracting new clients? Contact us today to schedule a consultation!

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