Online Marketing

What is Task Automation, and How Much Should You Do With It?

by Make Your Mark|28 July 202316 May 2025|Inbound Marketing, Storytelling

What is task automation? In a single word: lifesaving. Task automation streamlines processes. The automation software we have available today can whittle down a task that usually takes an hour long to complete to a few minutes. That’s powerful stuff!...

Code on a laptop, showing how meta tags can be added to the backend of a website

Meta Tags For Dummies

by Make Your Mark|04 July 202316 May 2025|Inbound Marketing, Storytelling

What ARE meta tags? Close your eyes and imagine you’re browsing through your favorite clothing store. You pick up a nice-looking shirt, and peek at the tag. If you scan the barcode on that tag, the shirt will pop up...

PPC Strategies for Businesses

by Make Your Mark|03 July 202316 May 2025|Inbound Marketing, Storytelling

Pay-per-click marketing, or PPC, has quickly become one of the most effective ways to reach potential customers online via search engines. With PPC ads, you only pay for the advertising if someone clicks on it, so you can potentially get...

How to Work With AI (And Keep Your Job While You’re At It)

by Make Your Mark|06 June 202316 May 2025|Inbound Marketing, Storytelling

Click here to skip to the picture examples! “AI Will Destroy Jobs” “The Dangers of AI” “Will AI Take Over the World?” The headlines can’t—won’t—stop talking about it. AI is the future! AI will ruin our future! AI is helping...

Hands on a laptop typing SEO hub content

SEO Content Hubs: Optimizing Content for Maximum Visibility

by Make Your Mark|24 February 202308 May 2024|Content Hubs, Inbound Marketing, Online Marketing, SEO, Website Traffic

What are Content Hubs? To make an impact with your content, it’s essential that your audience can easily find it. This requires search engines to not only crawl it, but also comprehend and trust it. Content hubs are a solution...

a human hand touching a cyborg hand representing AI in digital marketing

You, Yourself, and AI

by Make Your Mark|23 February 202308 May 2024|AI, Analytics, E-commerce & AI, Inbound Marketing, Online Marketing, Personalized Content

Does it ever feel like the businesses around you are moving faster than you are? You might know about AI, but are you taking full advantage of how it can streamline your business’s marketing? As members of the digital marketing industry,...

Build a More Effective Mobile Marketing Campaign

by Make Your Mark|15 April 202221 May 2025|Inbound Marketing, Mobile Marketing, Online Marketing, Website Traffic

Over the last decade, mobile technology is the medium of choice for most consumers. Over 85% of users on the internet are using mobile devices, forever changing consumer behavior. With the rise of mobile internet use, it’s only natural that...

What Is Digital Strategy and Why Do You Need It?

by Make Your Mark|11 March 202208 May 2024|Analytics, E-commerce, Inbound Marketing, Online Advertising, Online Marketing, SEO

All businesses need an effective digital strategy to increase brand awareness, reach new customers and optimize business processes. So, what is digital strategy? Digital strategy refers to a company’s approach to the use of technology to increase the growth of...

Top 6 Inbound Marketing Trends for 2022

by Make Your Mark|08 February 202208 May 2024|Content Marketing, Inbound Marketing, Influencer Marketing, Mobile Marketing, Video Content

The first quarter of 2022 is well underway and so should your inbound marketing goals for this year. Inbound marketing is defined as a marketing model whose sales performance relies on the initiative of its client base to find and...

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Online Marketing

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