Dynamic Text Replacement (DTR)
Dynamic Text Replacement (DTR) lets you automatically change the text on your landing page to match the exact words someone used in their search or ad click.
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Instagram Trial Reels
At the end of last year, Meta (Facebook & Instagram) quietly rolled out Trial Reels, originally meant to help creators try out content they aren’t sure their audience will like.
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How To Actually Do SEO for AI Search
AI search isn’t just a faster version of Google; it’s a different playing field altogether. Instead of serving up a ranked list of links, AI search tools like...
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SEO And Social Media
||Content Marketing, Inbound Marketing, Online Marketing, SEO, Social Media Marketing, Website Traffic
You don’t have to be an expert social media strategist to understand the important role social media plays in creating brand awareness and reaching potential customers. Search engine optimization, or SEO, is a tool that can improve social media marketing efforts...
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How SEO Is Changing
SEO is having an identity crisis. Gone are the days when stuffing a blog with keywords and pumping out endless “educational posts” could...
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How To Fix Your Brand Messaging
Your brand messaging is more than just words—it’s the promise you make to your audience, the way you connect with their needs, and the...
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This Month in Google: Guilty Again in Google Antitrust Case
When it comes to courtroom drama, Google is no stranger to the spotlight. In the latest twist, the new Google antitrust case has landed...
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Feeling & Emotional Branding
Everyone remembers the Folgers Christmas commercial. You know the one where the college student comes home on Christmas morning and he and his sister wake the rest of the family up by brewing a fresh batch of coffee. The aroma...
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This Month in Google: AI Mode is Google’s Bold New Experiment
Google is shaking up the way we interact with the internet, and this time, it's not just an incremental update—it's a revolution. Meet Google’s AI Mode...
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A Brief History of AI in Marketing
AI is everywhere. From chatbots that handle customer inquiries in seconds to algorithms that predict consumer behavior with uncanny accuracy, artificial...
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PPC for E-commerce: What You…January 28, 2019
Social Media Campaign ExamplesFebruary 11, 2019
5 Things to Look for…February 25, 2019
Why Every Marketing Program Needs…March 4, 2019