Make Your Mark

a human hand touching a cyborg hand representing AI in digital marketing

by Make Your Mark|23 February 202330 May 2023|AI, Analytics, eCommerce & AI, Inbound Marketing, Online Marketing, Personalized Content

Does it ever feel like the businesses around you are moving faster than you are? You might know about AI, but are you taking full advantage of how it can streamline your business’s marketing? As members of the digital marketing industry,...

Build a More Effective Mobile Marketing Campaign

by Make Your Mark|15 April 202219 June 2023|Inbound Marketing, Mobile Marketing, Online Marketing, Website Traffic

Over the last decade, mobile technology is the medium of choice for most consumers. Over 85% of users on the internet are using mobile devices, forever changing consumer behavior. With the rise of mobile internet use, it’s only natural that...

What Is Digital Strategy and Why Do You Need It?

by Make Your Mark|11 March 202231 May 2023|Analytics, eCommerce, Inbound Marketing, Online Advertising, Online Marketing, SEO

All businesses need an effective digital strategy to increase brand awareness, reach new customers and optimize business processes. So, what is digital strategy? Digital strategy refers to a company’s approach to the use of technology to increase the growth of...

Top 6 Inbound Marketing Trends for 2022

by Make Your Mark|08 February 202231 May 2023|Content Marketing, Inbound Marketing, Influencer Marketing, Mobile Marketing, Video Content

The first quarter of 2022 is well underway and so should your inbound marketing goals for this year. Inbound marketing is defined as a marketing model whose sales performance relies on the initiative of its client base to find and...

Top Five Digital Marketing Trends For 2022

by Make Your Mark|05 January 202231 May 2023|Content Marketing, Online Marketing, Personalized Content, Push Notifications, Video Content

As you begin to wrap up your 2021 4th quarter campaign goals, you’ve probably given a thought, or two, or more to your digital marketing strategies for 2022. At the center of all marketing efforts is the ability to increase...

Increase Brand Awareness with Google AdWords

by Make Your Mark|17 December 202119 June 2023|Google Ads, Online Advertising, Pay-Per-Click (PPC), Tools and Resources, Website Traffic

Whether your company is selling your products and services online, or in a brick-and-mortar location, you want to increase brand awareness and drive as many users to your site as possible. The number one way to achieve your marketing goals...

How To Increase Website Traffic

by Make Your Mark|19 November 202119 June 2023|Content Marketing, eCommerce, Facebook Advertising, Google Ads, Inbound Marketing, Influencer Marketing, Instagram Advertising, LinkedIn Advertising, Online Advertising, SEO, Social Media Advertising, TikTok Advertising, Website Traffic

One of the goals of any digital marketing strategy should be to increase website traffic and website clicks. Website traffic is important for your business for multiple reasons. Website traffic increases: Brand awareness Potential customers Qualified leads The opportunity to...

How To Host a Webinar Like an Online Pro

by Make Your Mark|02 November 202131 May 2023|Content Marketing, Inbound Marketing, Online Advertising, Online Marketing, Storytelling, Video Content, Website Traffic

Our seven best webinar practices, tips and tricks Webinars aren’t new, but in 2020 events went virtual in a major way allowing brands and business to continue to connect with followers and potential customers during the worst of the pandemic....

Woman on laptop at coffee shop working on ppc advertising

PPC Advertising Tricks and Tips

by Make Your Mark|02 November 202114 August 2023|eCommerce, Facebook Advertising, Google Ads, Instagram Advertising, Online Advertising, Pay-Per-Click (PPC), Website Traffic

As digital marketing continues to shift and grow, businesses and brands are always on the lookout for ways to raise their search visibility and convert more customers. One of the most effective ways to do this is through PPC advertising....

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