Make Your Mark

Increase Brand Awareness with Google AdWords

by Make Your Mark|17 December 202131 May 2023|Google Ads, Online Advertising, Pay-Per-Click (PPC), Tools and Resources, Website Traffic

Whether your company is selling your products and services online, or in a brick-and-mortar location, you want to increase brand awareness and drive as many users to your site as possible. The number one way to achieve your marketing goals...

How To Increase Website Traffic

by Make Your Mark|19 November 202131 May 2023|Content Marketing, eCommerce, Facebook Advertising, Google Ads, Inbound Marketing, Influencer Marketing, Instagram Advertising, LinkedIn Advertising, Online Advertising, SEO, Social Media Advertising, TikTok Advertising, Website Traffic

One of the goals of any digital marketing strategy should be to increase website traffic and website clicks. Website traffic is important for your business for multiple reasons. Website traffic increases: Brand awareness Potential customers Qualified leads The opportunity to...

How To Host a Webinar Like an Online Pro

by Make Your Mark|02 November 202131 May 2023|Content Marketing, Inbound Marketing, Online Advertising, Online Marketing, Storytelling, Video Content, Website Traffic

Our seven best webinar practices, tips and tricks Webinars aren’t new, but in 2020 events went virtual in a major way allowing brands and business to continue to connect with followers and potential customers during the worst of the pandemic....

PPC Advertising Tricks and Tips

by Make Your Mark|02 November 202131 May 2023|eCommerce, Facebook Advertising, Google Ads, Instagram Advertising, Online Advertising, Pay-Per-Click (PPC), Website Traffic

As digital marketing continues to shift and grow, businesses and brands are always on the lookout for ways to raise their search visibility and convert more customers. One of the most effective ways to do this is through PPC advertising....

SEO And Social Media

by Make Your Mark|12 October 202131 May 2023|Content Marketing, Inbound Marketing, Online Marketing, SEO, Social Media Marketing, Website Traffic

You don’t have to be an expert social media strategist to understand the important role social media plays in creating brand awareness and reaching potential customers. Search engine optimization, or SEO, is a tool that can improve social media marketing efforts...

Nine Ways to Use Data Analytics in Your Business

by Make Your Mark|09 September 202131 May 2023|Analytics, eCommerce & Analytics, Online Advertising, Online Marketing

Data analytics can assist with every facet of your business! This is because digital marketing analysts collect and assess data in order to facilitate decision-making, streamline processes, improve operations, and determine how business goals can best be achieved. So, what...

AI and the Future of Digital Marketing

by Make Your Mark|02 September 202131 May 2023|AI, Analytics, Content Marketing, eCommerce & AI, Mobile Marketing, Online Marketing, Personalized Content, SEO

From the smartphones you can’t live without, the chatbots that assist you during a website visit, to the self-driving car Tesla is looking to release, artificial intelligence is everywhere and is a part of our everyday existence. Just as artificial intelligence...

Make Your Mark Digital Marketing Glossary

by Make Your Mark|24 August 202131 May 2023|eCommerce, Glossary, Online Advertising, Online Marketing, Tools and Resources

Have you ever found yourself scratching your head trying to recall what a bounce rate means? Or you’ve wondered what MOFU stands for...

Content Marketing Trends to Watch for in 2021

by Make Your Mark|06 August 202131 May 2023|Content Marketing, Inbound Marketing, LinkedIn Marketing, Online Marketing, SEO, Social Media Marketing, Video Content

Content marketing consists of the creation and sharing of material online with the purpose of driving consumer interest in a brand and their products or services. Content marketing helps drive sales, and as such significantly influences a customer's journey--including the...

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