Make Your Mark

AI and the Future of Digital Marketing
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From the smartphones you can’t live without, the chatbots that assist you during a website visit, to the self-driving car Tesla is looking to release, artificial intelligence is everywhere and is a part of our everyday existence. Just as artificial intelligence...
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Make Your Mark Digital Marketing Glossary
Have you ever found yourself scratching your head trying to recall what a bounce rate means? Or you’ve wondered what MOFU stands for...
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Content Marketing Trends to Watch for in 2021
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Content marketing consists of the creation and sharing of material online with the purpose of inciting interest with the product and services of a company, brand or organization. Before a consumer can become your customer, they will engage in the...
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8 Storytelling Tips Your Content Marketing Team Should Use
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When it comes to marketing, all roads begin and end with one question – What message do we want to share with our audience? Marketing is more than peddling your products or service by using phrases and visuals that’ll entice...
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Top 10 Chrome Extensions for Social Media Marketers Blog
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Planning and creativity are two key components that make a social media marketer successful. When managing a brand’s social media presence, the workload can become overwhelming and tools like browser extensions that help marketers work smarter not harder are always...
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Teach Me to TikTok
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When I first heard rumblings about TikTok, I first thought it was the newest dance. I was all prepared to learn the steps so I could kill it in the club post pandemic and keep up with cool kids in...
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10 Biggest YouTube Marketing Blunders
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When it comes to marketing for social media, what is said in a carefully crafted post can be said so much better in a video. Short form video is here to stay and brands are posting them all over Facebook,...
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Video Killed the Print Ad Star
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A picture is worth a thousand words, but a video is worth a million.  The static photo that accompanies strategically placed copy is great, but if you really want to knock the socks off your customers, differentiate yourself from your...
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Level-Up Your E-Commerce Conversions with Instagram
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Our last post highlighted the trends that you should consider when planning the marketing strategy for your e-commerce site in 2021. One of the trends that we covered was visual commerce. Visual commerce is the use of imagery throughout your...
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2021 eCommerce Trends That Should Be on Your Radar
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The pandemic hasn’t had many positive ripple effects, except when one looks at eCommerce trends. According to experts, the pandemic of 2020 has launched eCommerce approximately 5 years ahead. This change has caused a shift in buying habits and more....
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