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b2b and b2c content marketing tips
B2B and B2C Content Marketing Tips
For B2B and B2C companies, there are many advantages of using content marketing to drive more consumers to your website and products. But what type of content marketing tips should your B2B or B2C company use? As businesses try to...
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inbound marketing strategy
Inbound Marketing Strategy: Why Your Customer Journey Map Is Critical
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There is no doubt having an inbound marketing strategy is essential to every business, whether a large enterprise or small business. Statista surveyed 205 business-to-business (B2B) marketers asking what content type moves prospects through the sales funnel most effectively, and...
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digital marketing data
Why Every Marketing Program Needs a Digital Marketing Analyst (and Analytics Tools)
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Whether it’s from social media, search engine marketing or digital ads, a marketing analyst is needed to decipher key marketing data. Analysts help uncover opportunities by employing various data analytics methodologies, tools and best practices to help marketing programs run...
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digital marketing agency
5 Things to Look for in a Philadelphia Digital Marketing Agency
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Investing in a Philadelphia digital marketing agency can confuse a person who doesn’t really know what to look for, especially with all the options out there. The main thing you’re looking for should be an agency that is digital marketing...
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social media campaign examples
Social Media Campaign Examples
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You can increase brand awareness through various social media platforms such as Facebook, Instagram, Twitter and YouTube. Promoting your product’s distinctive design by means of advertising is crucial. It’s a valuable space for you to gain insight into your consumers...
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digital marketing agency Philadelphia
PPC for eCommerce: What You Need to Know
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Google Ads Demystified Google Ads (formerly known as Google AdWords) is the single most popular advertising platform in the world. Google Ads enables eCommerce businesses to create ads that appear on Google’s search engine and other Google properties and partners....
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