The Complete Guide To Selling on Walmart Marketplace

If there’s one e-commerce platform that you simply can’t ignore, it’s this: Walmart Marketplace. Beginning as a traditional brick-and-mortar store, this retail giant has transformed with the creation of a robust online marketplace, opening up an opportunity for third-party sellers to reach millions of shoppers. Whether you’re an established brand or a small business looking to scale, selling on Walmart Marketplace could be your key to exponential growth. In this guide, we’ll walk you through everything you need to know to get started, from setting up your seller account to optimizing your product listings.

What is Walmart Marketplace?

Walmart Marketplace is an e-commerce platform where third-party sellers can list and sell their products on Walmart’s website. To get onto the platform, sellers must meet specific requirements and go through an approval process. Once approved, you gain access to Walmart’s massive customer base and a suite of tools to help you manage and grow your business.

Benefits of Selling on Walmart Marketplace

Access to a Large Customer Base

One of the primary advantages of selling on Walmart Marketplace is the potential to reach millions of Walmart’s online customers. Walmart.com gets around 120 million unique visitors each month, giving you unparalleled access to a vast pool of potential buyers. As a seller, you can leverage this traffic to boost your brand’s visibility and drive sales.

Fulfillment Options through Walmart

Walmart Marketplace offers two primary fulfillment options: self-fulfillment, where you handle shipping and customer service, and Walmart Fulfillment Services (WFS). With WFS, Walmart handles everything from storage to shipping and returns, allowing you to focus on growing your business. Utilizing WFS can also improve your chances of winning the “Buy Box,” as Walmart prioritizes fast, reliable shipping.

Competitive Seller Fees

Unlike other e-commerce platforms, Walmart does not charge monthly subscription fees to sellers. Instead, it only charges referral fees based on the product category, which typically range from 6% to 20%. This competitive fee structure allows you to maximize your profits while benefiting from Walmart’s extensive infrastructure and customer base.

Requirements for Sellers

Seller Qualifications

Before diving into the Walmart Marketplace, you must meet specific qualifications. Walmart requires that sellers have a U.S. business tax ID, a history of selling high-quality products, and excellent customer service ratings on other platforms like Amazon or eBay. Walmart prioritizes trusted sellers to maintain its reputation for quality.

Approval Processes

The approval process to become a Walmart Marketplace seller involves completing an online application and providing required documentation such as tax ID numbers, bank account information, and details about your business. The review process can take a few weeks, but once approved, you’ll receive access to the Seller Center, Walmart’s interface for managing your listings and orders.

Setting Up Your Seller Account

Submitting Business Verification Details

After getting approved, your first step is to set up your seller account by providing business verification details. This includes your company’s tax ID, a valid U.S. address, and bank account information for receiving payouts. Having these details verified quickly will help you start selling without delays.

Configuring Payment Options

Next, you’ll need to configure your payment settings. Walmart pays its sellers every two weeks, and you can set up direct deposits to your business bank account. Keeping your payment information accurate from the start helps avoid potential payout issues.

Setting Shipping Options

Shipping plays a crucial role in your success on Walmart Marketplace. You can configure your shipping settings to define the delivery rates based on customer locations. If you choose self-fulfillment, make sure your shipping times are competitive to meet customer expectations. Alternatively, you can opt into Walmart Fulfillment Services for faster shipping options.

Listing Your Products

Enhancing Your Product Listings

Creating an optimized product listing is essential for visibility and sales on Walmart Marketplace. Make sure your listings are complete with detailed descriptions, high-quality images, and accurate categorization. The better your listings, the easier it is for potential customers to find your products.

Writing Compelling Product Descriptions

Your product descriptions should clearly outline the benefits and features of each item. Avoid overly technical language, and focus on how the product solves problems or meets customer needs. Descriptions should be concise yet informative, making it easy for customers to understand what they’re purchasing.

Utilizing High-Quality Images

High-quality images can make or break a sale. Customers rely heavily on visual cues when shopping online, so ensure that your product images are clear, well-lit, and show the product from multiple angles. Including lifestyle images can also help customers visualize the product in use.

Effective Keyword Usage

Just like SEO for a website, keyword optimization is crucial for improving your product’s search ranking on Walmart Marketplace. Conduct keyword research to identify relevant terms your target audience is searching for, and incorporate these keywords into your product titles, descriptions, and tags.

Price Competitiveness Strategies

Researching Competitor Prices

To stay competitive on Walmart Marketplace, you’ll need to research competitor prices regularly. Walmart’s algorithm favors competitively priced items, and shoppers on the platform are often price-sensitive. By analyzing competitor pricing, you can adjust your prices to remain attractive to buyers without sacrificing profit margins.

Implementing Dynamic Pricing Techniques

Consider using dynamic pricing strategies to stay ahead of the competition. With dynamic pricing tools, you can automatically adjust your prices in real time based on demand and competitor activity. This helps you maintain a competitive edge while maximizing profits.

Leveraging Advertising on Walmart Marketplace

Sponsored Products Overview

Walmart offers a robust advertising platform through its Sponsored Products program. Sellers can create ads that appear in search results and product pages, boosting visibility and driving sales. Sponsored Products allow you to bid on relevant keywords, helping your listings stand out from the competition.

Best Practices for Ad Campaigns

To get the most out of your ad campaigns, target the right audience by selecting relevant keywords and setting a budget that aligns with your business goals. Monitor your campaign performance closely to see what’s working and where you can make adjustments. Consistent optimization will get you the best return on your ad spend.

Tools for Walmart Sellers

Inventory Management Solutions

Managing inventory is critical to avoid stockouts or overselling on Walmart Marketplace. There are several inventory management tools available to help you track stock levels, automate restocking processes, and synchronize inventory across multiple selling channels. These tools can save you time and ensure you’re always prepared to fulfill orders.

Analytics and Optimization Tools

Walmart offers sellers a variety of analytics tools to track performance metrics such as sales, page views, and customer behavior. Using these insights, you can optimize your listings, pricing, and advertising campaigns to improve your overall performance on the platform.

Start Selling on Walmart Marketplace for Business Growth

Selling on Walmart Marketplace can be a game changer for your e-commerce business. By following the steps outlined in this guide — creating optimized product listings, setting competitive prices, leveraging advertising tools, and managing inventory effectively — you’ll be well on your way to achieving success. Regularly review and refine your strategies to stay competitive, and take advantage of Walmart’s massive customer base to drive long-term growth for your business. Now that you have a steady roadmap to success, there’s no better time to start selling on Walmart Marketplace!

    • Get in Touch

      * indicates required

        Get in Touch

        * indicates required