Social Media Advertising Archives

by Make Your Mark|21 November 202521 November 2025|Marketing Shortcuts That Work, Social Media Advertising

Rankings, traffic, and visibility now depend on something most marketers have not adjusted to yet: how AI interprets meaning. Google’s AI Mode is not a system that...

The Simplest Way to Increase Social Media Engagement That Most People Ignore

by Make Your Mark|21 November 202521 November 2025|Marketing Shortcuts That Work, Social Media Advertising

When people talk about “algorithm hacks,” they’re usually after features, formats, and trends. But the most reliable social media engagement booster...

Instagram Trial Reels

by Make Your Mark|02 November 202519 November 2025|Marketing Shortcuts That Work, Social Media Advertising

At the end of last year, Meta (Facebook & Instagram) quietly rolled out Trial Reels, originally meant to help creators try out content they aren’t sure their audience will like.

Group of professionals standing in an office discussing social media recruiting

Do Companies Use Social Media for Recruiting?

by Make Your Mark|08 January 202501 May 2025|Social Media Advertising

The world of recruitment has evolved. Gone are the days when companies solely relied on traditional job boards, word-of-mouth, or newspaper...

Is TikTok Good for Advertising?

by Make Your Mark|23 November 202424 December 2024|Online Advertising, Social Media Advertising, TikTok Advertising, TikTok Marketing, Video Content

In today's digital age, TikTok has quickly become one of the top social media platforms, and it's no surprise that businesses are taking advantage of its potential for advertising and marketing. With its unique format and wide range of creative...

What is the 80/20 Rule in Social Media?

by Make Your Mark|18 November 202401 May 2025|Social Media Advertising

Are rules made to be broken? Your answer to that might depend on your personality and length of your criminal record — but we’re asking the wrong question here. It’s not a matter of whether rules are meant to be...

The Role of Social Media in Inbound Marketing

by Make Your Mark|11 November 202401 May 2025|Social Media Advertising

When we think of social media, we typically think of staying connected, sharing moments, and following the latest trends. But it can be used for so much more. Social media in inbound marketing has transformed into a strategic tool for...

Why People Use Social Media: A Comprehensive Study

by Make Your Mark|26 October 202401 May 2025|Social Media Advertising

Social media has become so ingrained in our lives today that unlocking your phone and opening Instagram or TikTok is almost a reflex. With just a tap, we dive into a seemingly endless stream of content designed to captivate our...

Monetization in Social Media: Which Platform Pays the Most?

by Make Your Mark|25 October 202401 May 2025|Social Media Advertising

Social media has grown from a fun place to connect with friends and share experiences to a career-defining, revenue-generating ecosystem of platforms. For creators, influencers, and even businesses, making money off of content on platforms like YouTube, Instagram, and TikTok...

How To Increase Website Traffic

by Make Your Mark|19 November 202108 May 2024|Content Marketing, E-commerce, Facebook Advertising, Google Ads, Inbound Marketing, Influencer Marketing, Instagram Advertising, LinkedIn Advertising, Online Advertising, SEO, Social Media Advertising, TikTok Advertising, Website Traffic

One of the goals of any digital marketing strategy should be to increase website traffic and website clicks. Website traffic is important for your business for multiple reasons. Website traffic increases: Brand awareness Potential customers Qualified leads The opportunity to...

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