SEO

by Make Your Mark|19 August 202509 September 2025|AI, SEO

AI search isn’t just a faster version of Google; it’s a different playing field altogether. Instead of serving up a ranked list of links, AI search tools like...

SEO And Social Media

by Make Your Mark|12 August 202527 August 2025|Content Marketing, Inbound Marketing, Online Marketing, SEO, Social Media Marketing, Website Traffic

You don’t have to be an expert social media strategist to understand the important role social media plays in creating brand awareness and reaching potential customers. Search engine optimization, or SEO, is a tool that can improve social media marketing efforts...

How SEO Is Changing

by Make Your Mark|18 July 202527 August 2025|SEO

SEO is having an identity crisis. Gone are the days when stuffing a blog with keywords and pumping out endless “educational posts” could...

Chatbot Marketing: The Bot That Can Do A Lot

by Make Your Mark|23 February 202516 May 2025|AI, Analytics, E-commerce & AI, Inbound Marketing, Online Marketing, Personalized Content, SEO

Understanding Chatbots and How They Can Enhance Your Digital Marketing Strategy It’s the early 2000s, and you’re at work, sitting at your desk. You open up Microsoft Word to write up a report, and before you know it Microsoft’s word...

How To Embrace the Full Potential of User Generated Content

by Make Your Mark|11 February 202521 May 2025|Content Marketing, Online Marketing, SEO

In 2014, the online fashion retailer ASOS opened up a new section of their website called “As Seen On Me,” featuring photos of customers wearing one or more pieces of ASOS clothing. Users could either upload their photos directly to...

Two marketing professionals working together on video seo strategies

An Advanced Guide to Improving Your Video SEO

by Make Your Mark|28 January 202515 May 2025|SEO

Video content has become an integral part of the digital landscape, and its role in SEO is growing rapidly. As video consumption increases...

Person in an orange suit working on a laptop, learning how to create and edit a slug in wordpress

The Importance of a Slug in WordPress

by Make Your Mark|01 January 202501 May 2025|SEO, Website Traffic

If you’ve ever used WordPress, you’ve probably come across slugs—those small but significant parts of a URL that help organize...

The Ultimate Guide to YouTube SEO: Optimize Videos and Increase Views

by Make Your Mark|25 December 202401 May 2025|Online Marketing, SEO, YouTube Marketing

With around 2.5 billion monthly active users, YouTube isn’t just a video platform—it’s the world’s second-largest search engine, right behind Google...

The Full Guide to Amazon SEO: How To Optimize Your Listings for Maximum Visibility

by Make Your Mark|24 December 202401 May 2025|E-commerce, Online Marketing, SEO

Let’s face it: standing out on Amazon feels like trying to find a needle in a haystack. With millions of products competing for attention, just listing