SEO

A Practical Guide to Affiliate Marketing

by Make Your Mark|16 December 202516 December 2025|AI, SEO

Affiliate marketing is neither a silver bullet nor a scam. It’s a performance channel that rewards structure, discipline, and realistic expectations. Brands that...

Boosted Posts vs Ad Campaigns: What Actually Works and When

by Make Your Mark|16 December 202517 December 2025|AI, SEO

Boosted posts aren’t ineffective by default, but they are limited by design. Ad campaigns offer control and scalability, but they’re not...

GEO vs SEO: Where Marketers Should Actually Be Investing Right Now

by Make Your Mark|15 December 202517 December 2025|AI, SEO

This is not a race to abandon what works. It is a positioning decision. SEO is not going away. GEO is not a fad. But they are not equal in maturity or impact today...

The Future of SEO is Human, Not Artificial

by Make Your Mark|23 October 202523 October 2025|SEO

Search visibility is being rewritten in real time. Not through trends or gimmicks, but through structure. The frameworks that defined SEO for the past two...

How To Actually Do SEO for AI Search

by Make Your Mark|15 October 202515 October 2025|AI, SEO

AI search isn’t just a faster version of Google; it’s a different playing field altogether. Instead of serving up a ranked list of links, AI search tools like...

SEO And Social Media

by Make Your Mark|12 August 202527 August 2025|Content Marketing, Inbound Marketing, Online Marketing, SEO, Social Media Marketing, Website Traffic

You don’t have to be an expert social media strategist to understand the important role social media plays in creating brand awareness and reaching potential customers. Search engine optimization, or SEO, is a tool that can improve social media marketing efforts...

How SEO Is Changing

by Make Your Mark|18 July 202527 August 2025|SEO

SEO is having an identity crisis. Gone are the days when stuffing a blog with keywords and pumping out endless “educational posts” could...

Chatbot Marketing: The Bot That Can Do A Lot

by Make Your Mark|23 February 202516 May 2025|AI, Analytics, E-commerce & AI, Inbound Marketing, Online Marketing, Personalized Content, SEO

Understanding Chatbots and How They Can Enhance Your Digital Marketing Strategy It’s the early 2000s, and you’re at work, sitting at your desk. You open up Microsoft Word to write up a report, and before you know it Microsoft’s word...

How To Embrace the Full Potential of User Generated Content

by Make Your Mark|11 February 202521 May 2025|Content Marketing, Online Marketing, SEO

In 2014, the online fashion retailer ASOS opened up a new section of their website called “As Seen On Me,” featuring photos of customers wearing one or more pieces of ASOS clothing. Users could either upload their photos directly to...