Content Marketing

A finger touching a screen displaying AI marketing images

by Make Your Mark|02 September 202108 May 2024|AI, Analytics, Content Marketing, E-commerce & AI, Mobile Marketing, Online Marketing, Personalized Content, SEO

From the smartphones you can’t live without, the chatbots that assist you during a website visit, to the self-driving car Tesla is looking to release, artificial intelligence is everywhere and is a part of our everyday existence. Just as artificial intelligence...

Content Marketing Trends to Watch for in 2021

by Make Your Mark|06 August 202108 May 2024|Content Marketing, Inbound Marketing, LinkedIn Marketing, Online Marketing, SEO, Social Media Marketing, Video Content

Content marketing consists of the creation and sharing of material online with the purpose of driving consumer interest in a brand and their products or services. Content marketing helps drive sales, and as such significantly influences a customer's journey--including the...

Tiktok marketing displayed on a phone screen

Teach Me to TikTok

by Make Your Mark|18 May 202108 May 2024|AI, Content Marketing, E-commerce & Influencer Marketing, Online Advertising, Online Marketing, Social Media Marketing, TikTok Advertising, TikTok Marketing, Video Content

When I first heard rumblings about TikTok and (TikTok marketing), I first thought it was the newest dance. I was all prepared to learn the steps so I could kill it in the club post pandemic and keep up with...

Youtube marketing page displayed on a computer screen

10 Biggest YouTube Marketing Blunders

by Make Your Mark|30 March 202121 May 2025|Content Marketing, Inbound Marketing, Online Marketing, Social Media Marketing, Storytelling, Video Content, YouTube Advertising, YouTube Marketing

When it comes to marketing for social media, what is said in a carefully crafted post can be said so much better in a video. Short form video is here to stay and brands are posting them all over Facebook,...

Instagram ecommerce page displayed on a phone

Level Up Your E-Commerce Conversions with Instagram

by Make Your Mark|01 March 202121 May 2025|Content Marketing, E-commerce, E-commerce & Influencer Marketing, Inbound Marketing, Instagram Advertising, Instagram Marketing, Mobile Marketing, Social Media Marketing, Tools and Resources, Video Content

Our last post highlighted the trends that you should consider when planning the marketing strategy for your e-commerce site in 2021. One of the trends that we covered was visual commerce. Visual commerce is the use of imagery throughout your...

2021 E-commerce Trends That Should Be on Your Radar

by Make Your Mark|14 January 202131 December 2024|AI, Analytics, Content Marketing, E-commerce, E-commerce & AI, E-commerce & Analytics, Mobile Marketing, Online Advertising, Personalized Content, Social Media Advertising, Video Content

The pandemic hasn’t had many positive ripple effects, except when one looks at e-commerce trends. According to experts, the pandemic of 2020 has launched e-commerce approximately 5 years ahead. This change has caused a shift in buying habits and more....

2021 Digital Marketing Trends to Put on Your Radar

by Make Your Mark|10 December 202008 May 2024|Content Marketing, Inbound Marketing, Online Advertising, Online Marketing, Personalized Content, SEO, Social Media Marketing, Video Content

Planning for the new year begins way before we drink a cup of kindness (or this year a lot of booze) for days of auld lang syne. And while some are counting down the days…minutes…seconds until the Times Square ball...

Save Your E-commerce Holiday Season from The Grinch

by Make Your Mark|09 November 202027 May 2025|Analytics, Content Marketing, E-commerce & Holidays, Inbound Marketing, Online Advertising, SEO, Social Media Marketing, Website Traffic

Tweak your holiday e-commerce sales with these tips There’s no doubt that 2020 will go down in history as a year with as many twists and turns as a Shakespeare play. Let’s be even more frank, it’s been the year...

The letters SEO in patterned text, showing seo mistakes to avoid.

How Does Your Content Read? SEO Mistakes to Avoid

by Make Your Mark|19 August 202008 May 2024|Content Marketing, Inbound Marketing, SEO, Website Traffic

When creating content for your website, do you wax on about a subject, post it to your blog or website, and pray for clicks? If so, it might explain why you’re not seeing the website traffic you desire. Here we...

Facebook Marketing Strategy: A Must Have

by Make Your Mark|01 March 202021 May 2025|Content Marketing, E-commerce & Analytics, Facebook Advertising, Facebook Marketing, Online Advertising, Online Marketing, Social Media Advertising, Social Media Marketing

For any business looking to target their audience and connect with customers more effectively, social media is an essential place to start. Particularly for online businesses, Facebook can be a powerful tool if used correctly. But when it comes to...

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