Online Advertising

by Make Your Mark|19 November 202108 May 2024|Content Marketing, E-commerce, Facebook Advertising, Google Ads, Inbound Marketing, Influencer Marketing, Instagram Advertising, LinkedIn Advertising, Online Advertising, SEO, Social Media Advertising, TikTok Advertising, Website Traffic

One of the goals of any digital marketing strategy should be to increase website traffic and website clicks. Website traffic is important for your business for multiple reasons. Website traffic increases: Brand awareness Potential customers Qualified leads The opportunity to...

How To Host a Webinar Like an Online Pro

by Make Your Mark|02 November 202121 May 2025|Content Marketing, Inbound Marketing, Online Advertising, Online Marketing, Storytelling, Video Content, Website Traffic

Our seven best webinar practices, tips and tricks Webinars aren’t new, but in 2020 events went virtual in a major way allowing brands and business to continue to connect with followers and potential customers during the worst of the pandemic....

Woman on laptop at coffee shop working on ppc advertising

PPC Advertising Tricks and Tips

by Make Your Mark|02 November 202108 May 2024|E-commerce, Facebook Advertising, Google Ads, Instagram Advertising, Online Advertising, Pay-Per-Click, Website Traffic

As digital marketing continues to shift and grow, businesses and brands are always on the lookout for ways to raise their search visibility and convert more customers. One of the most effective ways to do this is through PPC advertising....

Nine Ways to Use Data Analytics in Your Business

by Make Your Mark|09 September 202121 May 2025|Analytics, E-commerce & Analytics, Online Advertising, Online Marketing

Data analytics can assist with every facet of your business! This is because digital marketing analysts collect and assess data in order to facilitate decision-making, streamline processes, improve operations, and determine how business goals can best be achieved. So, what...

Tiktok marketing displayed on a phone screen

Teach Me to TikTok

by Make Your Mark|18 May 202108 May 2024|AI, Content Marketing, E-commerce & Influencer Marketing, Online Advertising, Online Marketing, Social Media Marketing, TikTok Advertising, TikTok Marketing, Video Content

When I first heard rumblings about TikTok and (TikTok marketing), I first thought it was the newest dance. I was all prepared to learn the steps so I could kill it in the club post pandemic and keep up with...

Youtube marketing page displayed on a computer screen

10 Biggest YouTube Marketing Blunders

by Make Your Mark|30 March 202121 May 2025|Content Marketing, Inbound Marketing, Online Marketing, Social Media Marketing, Storytelling, Video Content, YouTube Advertising, YouTube Marketing

When it comes to marketing for social media, what is said in a carefully crafted post can be said so much better in a video. Short form video is here to stay and brands are posting them all over Facebook,...

Instagram ecommerce page displayed on a phone

Level Up Your E-Commerce Conversions with Instagram

by Make Your Mark|01 March 202121 May 2025|Content Marketing, E-commerce, E-commerce & Influencer Marketing, Inbound Marketing, Instagram Advertising, Instagram Marketing, Mobile Marketing, Social Media Marketing, Tools and Resources, Video Content

Our last post highlighted the trends that you should consider when planning the marketing strategy for your e-commerce site in 2021. One of the trends that we covered was visual commerce. Visual commerce is the use of imagery throughout your...

2021 E-commerce Trends That Should Be on Your Radar

by Make Your Mark|14 January 202131 December 2024|AI, Analytics, Content Marketing, E-commerce, E-commerce & AI, E-commerce & Analytics, Mobile Marketing, Online Advertising, Personalized Content, Social Media Advertising, Video Content

The pandemic hasn’t had many positive ripple effects, except when one looks at e-commerce trends. According to experts, the pandemic of 2020 has launched e-commerce approximately 5 years ahead. This change has caused a shift in buying habits and more....

2021 Digital Marketing Trends to Put on Your Radar

by Make Your Mark|10 December 202008 May 2024|Content Marketing, Inbound Marketing, Online Advertising, Online Marketing, Personalized Content, SEO, Social Media Marketing, Video Content

Planning for the new year begins way before we drink a cup of kindness (or this year a lot of booze) for days of auld lang syne. And while some are counting down the days…minutes…seconds until the Times Square ball...

Save Your E-commerce Holiday Season from The Grinch

by Make Your Mark|09 November 202027 May 2025|Analytics, Content Marketing, E-commerce & Holidays, Inbound Marketing, Online Advertising, SEO, Social Media Marketing, Website Traffic

Tweak your holiday e-commerce sales with these tips There’s no doubt that 2020 will go down in history as a year with as many twists and turns as a Shakespeare play. Let’s be even more frank, it’s been the year...

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