How To Rank in Google’s AI Mode
Rankings, traffic, and visibility now depend on something most marketers have not adjusted to yet: how AI interprets meaning. Google’s AI Mode is not a system that...
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The Simplest Way to Increase Social Media Engagement That Most People Ignore
When people talk about “algorithm hacks,” they’re usually after features, formats, and trends. But the most reliable social media engagement booster...
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Instagram Trial Reels
At the end of last year, Meta (Facebook & Instagram) quietly rolled out Trial Reels, originally meant to help creators try out content they aren’t sure their audience will like.
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Dynamic Text Replacement (DTR)
Dynamic Text Replacement (DTR) lets you automatically change the text on your landing page to match the exact words someone used in their search or ad click.
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Feeling & Emotional Branding
Everyone remembers the Folgers Christmas commercial. You know the one where the college student comes home on Christmas morning and he and his sister wake the rest of the family up by brewing a fresh batch of coffee. The aroma...
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Do Companies Use Social Media for Recruiting?
The world of recruitment has evolved. Gone are the days when companies solely relied on traditional job boards, word-of-mouth, or newspaper...
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Is TikTok Good for Advertising?
In today's digital age, TikTok has quickly become one of the top social media platforms, and it's no surprise that businesses are taking advantage of its potential for advertising and marketing. With its unique format and wide range of creative...
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What is the 80/20 Rule in Social Media?
Are rules made to be broken? Your answer to that might depend on your personality and length of your criminal record — but we’re asking the wrong question here. It’s not a matter of whether rules are meant to be...
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The Role of Social Media in Inbound Marketing
When we think of social media, we typically think of staying connected, sharing moments, and following the latest trends. But it can be used for so much more. Social media in inbound marketing has transformed into a strategic tool for...
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A Complete Guide To Google Responsive Search Ads (RSAs)
Responsive Search Ads (RSAs) are one of the latest ad formats introduced by Google, designed to bring flexibility and enhance ad relevance by automatically combining different headlines and descriptions. Unlike traditional Expanded Text Ads (ETAs), which require a fixed format,...
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PPC for E-commerce: What You…January 28, 2019
Social Media Campaign ExamplesFebruary 11, 2019
5 Things to Look for…February 25, 2019
Why Every Marketing Program Needs…March 4, 2019