PPC Optimization Strategies That Actually Improve Campaign Performance
Most teams are spending more on paid media than they were two years ago. Fewer can confidently say performance has improved at the same rate.
continue reading
7 Ways To Prepare for OpenAI Advertising
ChatGPT ads are officially happening. What OpenAI has actually said about it: Ads will start testing in the U.S. for Free and ChatGPT Go users. Paid tiers...
continue reading
A Practical Guide to Affiliate Marketing
Affiliate marketing is neither a silver bullet nor a scam. It’s a performance channel that rewards structure, discipline, and realistic expectations. Brands that...
continue reading
How To Rank in Google’s AI Mode
Rankings, traffic, and visibility now depend on something most marketers have not adjusted to yet: how AI interprets meaning. Google’s AI Mode is not a system that...
continue reading
The Simplest Way to Increase Social Media Engagement That Most People Ignore
When people talk about “algorithm hacks,” they’re usually after features, formats, and trends. But the most reliable social media engagement booster...
continue reading
Instagram Trial Reels
At the end of last year, Meta (Facebook & Instagram) quietly rolled out Trial Reels, originally meant to help creators try out content they aren’t sure their audience will like.
continue reading
Dynamic Text Replacement (DTR)
Dynamic Text Replacement (DTR) lets you automatically change the text on your landing page to match the exact words someone used in their search or ad click.
continue reading
Feeling & Emotional Branding
Everyone remembers the Folgers Christmas commercial. You know the one where the college student comes home on Christmas morning and he and his sister wake the rest of the family up by brewing a fresh batch of coffee. The aroma...
continue reading
Do Companies Use Social Media for Recruiting?
The world of recruitment has evolved. Gone are the days when companies solely relied on traditional job boards, word-of-mouth, or newspaper...
continue reading
Is TikTok Good for Advertising?
In today's digital age, TikTok has quickly become one of the top social media platforms, and it's no surprise that businesses are taking advantage of its potential for advertising and marketing. With its unique format and wide range of creative...
continue reading
PPC for E-commerce: What You…January 28, 2019
Social Media Campaign ExamplesFebruary 11, 2019
5 Things to Look for…February 25, 2019
Why Every Marketing Program Needs…March 4, 2019