A Practical Guide to Affiliate Marketing
Affiliate marketing is neither a silver bullet nor a scam. It’s a performance channel that rewards structure, discipline, and realistic expectations. Brands that...
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Boosted Posts vs Ad Campaigns: What Actually Works and When
Boosted posts aren’t ineffective by default, but they are limited by design. Ad campaigns offer control and scalability, but they’re not...
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GEO vs SEO: Where Marketers Should Actually Be Investing Right Now
This is not a race to abandon what works. It is a positioning decision. SEO is not going away. GEO is not a fad. But they are not equal in maturity or impact today...
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5 Ways Marketers Should Get Ready for the AI Browser Era
OpenAI has officially entered the browser battlefield, and it’s bringing ChatGPT as its main champion. The company’s new browser, Atlas, is built around...
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5 Potential Gemini 3 Upgrades Marketers Should Actually Care About
The next generation of Google’s AI model, Gemini 3, is rumored to launch any day now — possibly as soon as October 22. While the buzz has mostly...
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How To Actually Do SEO for AI Search
AI search isn’t just a faster version of Google; it’s a different playing field altogether. Instead of serving up a ranked list of links, AI search tools like...
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A Brief History of AI in Marketing
AI is everywhere. From chatbots that handle customer inquiries in seconds to algorithms that predict consumer behavior with uncanny accuracy, artificial...
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Chatbot Marketing: The Bot That Can Do A Lot
Understanding Chatbots and How They Can Enhance Your Digital Marketing Strategy It’s the early 2000s, and you’re at work, sitting at your desk. You open up Microsoft Word to write up a report, and before you know it Microsoft’s word...
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AI and Technical Writing: How to Use ChatGPT Effectively
How does AI and technical writing work together? The title of this might be pretty self-explanatory, but it’s very important to know this before you continue: this is not a guide on how to get AI to write all your...
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You, Yourself, and AI
Does it ever feel like the businesses around you are moving faster than you are? You might know about AI, but are you taking full advantage of how it can streamline your business’s marketing? As members of the digital marketing industry,...
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PPC for E-commerce: What You…January 28, 2019
Social Media Campaign ExamplesFebruary 11, 2019
5 Things to Look for…February 25, 2019
Why Every Marketing Program Needs…March 4, 2019