When it comes to marketing, there are various ways to reach your target audience. To increase your sales and consumer base, try some of these eCommerce marketing strategies that align with today’s market demands.
Always Create Original Content
People don’t want to be offered the same thing from multiple companies. They’re looking for brands to own what they do. Create engaging content that establishes your brand’s voice. The fresh content will resonate with consumers and make a more lasting impact.
Engage With Social Media
Reaching consumers used to be limited to ads in magazines and on billboards. Now, social media has changed the game. Post regularly on social media to connect with new and existing customers. It helps build your image and maintain a regular part of your consumers’ daily lives.
Start Email Marketing
It might seem old-fashioned, but email marketing is advantageous for eCommerce businesses. Whenever a customer ends up on your website, they should be prompted to enter their email to be included in your newsletter. They’ll see it regularly pop up in their inbox, which will make a difference in how often they participate in sales and other special opportunities.
SEO and eCommerce Marketing Strategies
SEO means that your content is ready for Search Engine Optimization. That means anything you publish should have quality content that contains keywords your consumers might use in an internet search. The longer your content and the more keywords you use, the higher your website will end up in search results. See how Philadelphia SEO services can help improve your online marketing program.
Optimize for Mobile Devices
Mobile devices have become how people interact with the world. If your website isn’t built to respond to mobile layouts, you’re missing out on a major consumer base. Have your website altered to be fully optimized for mobile users, so they aren’t limited in what they can access or view.
Be More Personable
There’s a current fad where brands have a voice that’s active and relatable on social media, like Twitter Facebook, Instagram or LinkedIn. Your website should have this same personable feel as well. Change it up by sharing photos and testimonies from your employees or previous clients.
Make a Quiz
Internet ads are an excellent way to reach new consumers, but they’re even more effective if they’re interactive. Make a quiz that people seeing your ad can take to determine if your business fits with their needs. This is another eCommerce marketing strategy to get them signed onto your email newsletters, further engaging them without ever needing to do business.
Listen to User Surveys
If your clients fill out a survey at the end of their experience with your business, you’ll get relevant feedback that you can then use to adjust your marketing strategies. Ask them how they found you, what they liked most about your company and if their experience could have been better. Even a simple question about how they found you will reinforce which strategies are working to pull in new clients.