March 2019

b2b and b2c content marketing tips
B2B and B2C Content Marketing Tips
For B2B and B2C companies, there are many advantages of using content marketing to drive more consumers to your website and products. But what type of content marketing tips should your B2B or B2C company use? As businesses try to...
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inbound marketing strategy
Inbound Marketing Strategy: Why Your Customer Journey Map Is Critical
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There is no doubt having an inbound marketing strategy is essential to every business, whether a large enterprise or small business. Statista surveyed 205 business-to-business (B2B) marketers asking what content type moves prospects through the sales funnel most effectively, and...
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digital marketing data
Why Every Marketing Program Needs a Digital Marketing Analyst (and Analytics Tools)
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Whether it’s from social media, search engine marketing or digital ads, a marketing analyst is needed to decipher key marketing data. Analysts help uncover opportunities by employing various data analytics methodologies, tools and best practices to help marketing programs run...
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