Metro City Branding and Online Presence
Metro City, an up and coming Miami tour package company, was seeking a visual brand as bold and vibrant as the city itself. In order to attract tourists, Metro City hoped to stand out among the overcrowded Miami travel industry by utilizing a fun and fresh look that would gain traction throughout this popular destination. Through the use of bold typography, a bright color scheme, lively imagery, and a clean, unified brand, Metro City was able to emerge as a hip and reputable tour provider in the South Florida travel scene.
Metro City’s visual branding celebrates the excitement that is Miami. From the culture, to the iconic setting, Miami provided a fantastic set of inspiration for this cheerful brand.
– Jill St.Clair / Creative Director
Individual design pieces include: full scale logo suite, attention grabbing business cards, tour registration brochure set, image library creation, branding asset collection, brand manual, and the design and development of an interactive tour booking website.