SEO Manager Job Description

Hello! We are looking for a SEO Manager.  The ideal candidate will be able to create and implement actionable strategies that will improve site visibility. Experience in optimizing websites from analyzing to implementing to reporting (including meta tags, image optimization, backlinks, etc.) is required.We are looking for someone that loves the challenge of being able to rank a website at the top of the first page on Google and other search engines!

The candidate will need to be highly detail oriented, comfortable adapting to clients’ needs and working within a fast-paced changing environment.

RESPONSIBILITIES:
Improve clients rank in major search engines
Research, develop, present and implement search engine optimization tactics. Report to clients the impact it will have on their business Prepare detailed strategy reports and detailed keyword reports Implement technical SEO tactics Work independently to create and launch campaign-based optimizations focused on improving keyword targets.

Think strategically about keywords, audiences and objectives for SEO initiatives Analyze the competition, keyword gaps, backlink strategies, mobile strategies and market trends Perform ongoing keyword research, discovery, expansion and optimization Build Metadata tag rules. Identify technical SEO issues regarding crawling and indexing.

Reach out to potential partners and websites in order to execute link-building initiatives
Maintain local SEO
Reporting and Analytics
Recommend changes to content, backlinks and other factors to improve search engine ranking for targeted keywords
Track and analyze campaigns to achieve goals
Stay abreast of SEO trends, signal/algorithm changes and new marketing tools. Be the company thought leader for SEO and always be learning something new!

QUALIFICATIONS:
2+ years of SEO experience

Experience with ranking, signal analysis, acquisition, conversion, and competitive analysis Success with technical site optimization, identifying appropriate targets based on data Working knowledge of SEO tools (Moz or SEMRush, Keyword planning tool, GA, Webmaster Tools)
Strong analytical skills
Understanding of all search engines and functions as well as marketing
Business acumen
Proficient in Excel a plus
Bachelor’s degree a plus
Knowledge of HTML and CSS is a plus

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