Like most manufacturers, this client had strong products and deep expertise but almost no presence in AI-driven search. As buyers turned to tools like ChatGPT and Perplexity to research vendors, the brand was invisible before prospects ever reached a traditional search engine.
We audited the client’s AI visibility to identify gaps in LLM responses, then built a content strategy designed to increase the likelihood of being cited by AI tools. We created authoritative content mapped to buyer questions and implemented ongoing tracking to monitor and refine AI visibility.
The strategy drove higher-intent interactions and contributed to a growing pipeline of qualified contacts discovering the brand through AI search. New users increased by 12,000%, engagement events grew by 14,000%, and engagement rate increased by 800%.
