Blockboard’s newly launched website lacked a strong search foundation, with 60+ pages unindexed and just two keywords ranking in the top 20. AI visibility was also limited, with minimal authoritative content and inconsistent digital listings.
We addressed Blockboard’s technical SEO and indexing issues, implemented LLMs.txt to improve AI discoverability, and built GEO-focused pillar-and-hub content. We also optimized Blockboard’s YouTube presence and Google Business Profile to strengthen its digital authority and trust signals.
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Within 20 days, Blockboard’s AI visibility increased from 3.8% to 11%, reaching a 14% AI Share of Voice. The campaign also generated 2,008 new users in its first month.
