Pay-Per-Click (PPC) Management
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StrategyOur team of experts develops a detailed PPC lead generation strategy established from our data-driven PPC ad model. Make Your Mark will provide a strategic plan outlining recommended techniques for reaching more customers.
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ExecutionOur process-driven approach helps brands create better PPC campaigns. From the development of carefully-researched keywords to the design of ad groups, creative copy and images, Make Your Mark creates conversion-focused campaigns.
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AnalyticsWe use analytics best practices to evaluate the effectiveness of ad campaigns and measure ROI. Our team of analysts regularly analyze the performance of ads, and make improvements as needed.
Make Your Mark has been delivering profitable PPC management services for over 15 years. Our team of PPC experts is experienced in building campaigns that reduce cost-per-click rates, boost click-through performance, increase conversions and improve the overall quality of lead and customer generation efforts. Make Your Mark’s campaign strategies are developed based on comprehensive keyword research, competitor analysis, creative ad copy, and audience segmentation. Whether it is building new PPC campaigns or fine-tuning existing ones, Make Your Mark is here to help.
Our team of experts develop a detailed PPC lead generation strategy established from our comprehensive, proven data-driven PPC ad model. Make Your Mark will provide a strategic plan outlining recommended techniques for reaching more leads and customers, and implementing campaigns that deliver on your objectives and goals.
Your campaign structure will be divided into specific ad groups, allowing for greater optimization between different search behaviors and geographies targeted by the campaign. Once we structure the ad groups, we start building the best ads possible. Our PPC experts have experience in developing conversion-focused ad copy, and use the latest methodologies and ad best practices including sitelinks, remarketing, ad extensions, callouts and more.
Creating conversion-friendly landing pages and calls-to-action are a major part of running a profitable PPC campaign. Our team provides feedback on the structure and content of your landing pages to make the best use out of every campaign dollar we spend. Our goal is to ensure that each campaign generates a high quality score and conversion rate, which starts with an effective landing page design.
We provide frequent reports including valuable campaign metrics and results, as well as a month-over-month comparison to see growth trends. Our team of analysts provide insights regarding which ad groups, ads and keywords are performing the best, and a plan of action to revise under performing campaigns to deliver the most conversions.