McCarley International needed a brand identity that reflected the strength, stability, and professionalism clients expect from a corporate business coaching firm. With CEO Anthony McCarley’s background as a marathon swimmer, the company wanted to weave personal inspiration into its visual identity while maintaining credibility and sophistication for its corporate audience.
Drawing from Anthony McCarley’s swimming accomplishments, we developed a distinctive visual identity centered on movement, endurance, and clarity. The crab logo and water-inspired color palette created a sleek and memorable look that captured both his personal journey and the company’s commitment to resilience and growth.
We produced a full branding suite that included business card variations, keynote handouts, an image library, a brand manual, and the design and development of an interactive, informational website. The site provided a clean, intuitive experience for users, integrating event updates, business coaching resources, and keynote information.
McCarley International emerged with a cohesive, professional brand that instilled confidence and reinforced its credibility as a trusted coaching resource for executives. The responsive website allowed users to stay informed on upcoming events, interact directly with Anthony McCarley through a built-in commenting platform, and access valuable publications to support their professional growth.
