Following its acquisition by the Just Energy Group, Amigo Energy needed to convert online visitors into paying customers, develop a profitable pricing model for electricity products, increase margins and retention while reducing attrition, and strengthen brand identity and engagement.
We implemented a comprehensive content marketing program that included blogs, e-guides, product specifications, and infographics to engage visitors at every stage of the buyer’s journey. Multi-channel campaigns were launched across social media, email marketing, and both organic and paid search. Additionally, we established strategic partnerships with Red Ventures, Choose Energy, Houston Dynamo, Houston Food Bank, and B-Cycle to boost brand awareness and customer acquisition.
These initiatives led to a measurable increase in online visitor-to-customer conversion rates and achieved 15% growth in new customers, strengthening Amigo Energy’s market position and overall brand engagement.
