At Make Your Mark, our business is to make sure that your messaging is effective and powerful,before you leave the gate. We ask critical questions—and get the right answers. Our team’s aim is crafting marketing campaigns to target your customers by attracting them to your product. By seeing the line between enticing conversion tactics and over-promotion. By asking the right questions, our go-to-market strategy sets up your product for success—from launch to beyond.
Building partnerships is crucial to broadening your network of clients, and Make Your Mark focuses on and targets ideal individuals and the best organizations with which to connect. Through our proprietary process, we establish connections and develop partnerships between your business and the most compatible organizations within your industry.
Our team of experienced copywriters and content creators develop a content strategy for your business which is optimized for customers in your industry. Through the latest research in social media and web content trends, we develop and execute the ultimate content management plan designed to improve your search rankings and position your business as a resource that your customers want and need.
We optimize the digital segment of your sales through research-based strategies tailored to your industry. This approach includes specific strategies implemented to maximize your website’s search and filter options, and streamlining the checkout process. The goal is to make your eCommerce site thrive.
Working with partner organizations, affiliate marketing serves as an niche aspect of your marketing campaign designed to grow your natural network of potential customers. Promoting your business or your product by leveraging affiliate partnerships offers a unique opportunity to drive sales
Email marketing offers a unique opportunity to engage with your customer directly in a highly personalized way. In their inbox you have the reader’s undivided attention and the ability to deliver an impactful message. Our copywriters get to the point, using targeted and compelling copy resulting in a call to action specifying your product or service.
This type of testing is customer based and seeks feedback from specific markets to guide effectiveness of an advertisement. Our team of expert designers and copywriters craft and test multiple versions of advertisements to assess the most effective combination of ads for your target audience. Through A/B testing, we can analyze the impact of various ads which determines for us the most effective way to promote your product or service.
You want to be seen as an authority in your industry. Our expert copywriters create detailed, informative content targeted to your industry. Written with SEO in mind, leadership content from Make Your Mark will push your site - and your company - to the top of Google’s search rankings placing your business on your industry’s radar. The result is your company becomes the go-to organization in your field.
A key component of search engine optimization is high quality, engaging content for search engines to index and link to. Our copywriting team writes informed and compelling blog posts, optimized for search engine visibility with keywords, search phrases, and information-rich content which leaves your readers wanting more and seeking out your expert knowledge
Make Your Mark establishes consumer engagement for your business through thoughtful integration of copywriting, web design, and SEO. By focusing on each of these facets of consumer engagement, we ensure that every aspect of your website is optimized for reach, appeal, and engagement.
Numbers don’t lie. If your sales are down despite previous marketing initiatives, Make Your Mark will dig deep to understand why. We access new and existing data to determine how your website speaks to your target market and identify any gaps. We combine hard data points (like page views and bounce rates) with user feedback in testing to give you a full picture of how your customers interact with your website. We then offer recommendations for improvement based on those results. Our goal is to facilitate a more successful connection between your company and your customer.
