Digital Marketing

Build a More Effective Mobile Marketing Campaign
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Over the last decade, mobile technology is the medium of choice for most consumers. Over 85% of users on the internet are using mobile devices, forever changing consumer behavior. With the rise of mobile internet use, it’s only natural that...
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What is Digital Strategy
What Is Digital Strategy and Why Do You Need It?
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All businesses need an effective digital strategy to increase brand awareness, reach new customers and optimize business processes.  So, what is digital strategy? Digital strategy refers to a company’s approach to the use of technology to increase the growth of...
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Inbound Marketing Trends for 2022
Top 6 Inbound Marketing Trends for 2022
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The first quarter of 2022 is well underway and so should your inbound marketing goals for this year. Inbound marketing is defined as a marketing model whose sales performance relies on the initiative of its client base to find and...
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Top Five Digital Marketing Trends For 2022
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As you begin to wrap up your 2021 4th quarter campaign goals, you’ve probably given a thought, or two, or more to your digital marketing strategies for 2022. At the center of all marketing efforts is the ability to increase...
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Increase Brand Awareness with Google AdWords
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Whether your company is selling your products and services online, or in a brick-and-mortar location, you brand awareness and as many clicks to your site as possible. The number one way to achieve your marketing goals is through advertising but...
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How To Increase Website Traffic
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One of the goals of any digital marketing strategy should be to increase website traffic and website clicks. Website traffic is important for your business for multiple reasons. Website traffic increases: Potential customers Impressions Qualified leads The opportunity to share...
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How To Host a Webinar Like an Online Pro
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Our seven best webinar practices, tips and tricks Webinars aren’t new, but in 2020 events went virtual in a major way allowing brands and business to continue to connect with followers and potential customers during the worst of the pandemic....
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PPC Advertising Tricks and Tips
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As digital marketing continues to shift and grow, businesses and brands are always on the lookout for ways to raise their search visibility and convert more customers. One of the most effective ways to do this is through PPC advertising....
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Make Your Mark Digital Marketing Glossary
Have you ever found yourself scratching your head trying to recall what a bounce rate means? Or you’ve wondered what MOFU stands for...
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Google remarketing strategy planning
Google Remarketing Strategy: 7 Tips to Plan & Create Growth-Driven Campaigns
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As a business owner or marketing professional, it's important to employ a growth-designed Google marketing strategy. There are many channels you can use to grow your online traffic and conversions, including Google ad campaigns. Here's what you need to know...
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